# Fruit Purée Frozen Treats Dole Unveiled the Dole Whip® a Fruit First Treat By Debra John | Published 2025-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-dole-whip References: [prnewswire](https://www.prnewswire.com/news-releases/fans-asked-dole-delivered-new-dole-whip-fruit-first-treat-hits-the-freezer-aisle-nationwide-302483144.html) & [dolesunshine](https://www.dolesunshine.com/ca/en/)  The Dole Whip® frozen treat has officially arrived in the freezer aisle at select grocery stores across the United States. This [fruit-forward frozen dessert](https://www.trendhunter.com/trends/sorbet-smoothie-collection) is crafted with fruit purée as the first ingredient, offering a naturally vibrant flavor and the smooth, velvety texture fans have come to love. The launch includes two refreshing flavors, 'Pineapple,' which delivers a tangy tropical bite with a bright finish, and 'Mango,' which captures the juicy sweetness of ripe mango in a creamy spoonful. Both are offered in single-serve 3.6 fl oz cups, ideal for at-home enjoyment or on-the-go snacking. Consumers can find Dole Whip® in 4-packs at select grocery stores and 8-packs at [Costco](https://www.trendhunter.com/trends/dole-whip-tropical-guava-passion). Additionally, the treats are [gluten-free and dairy-free](https://www.trendhunter.com/trends/nondairy-sorbets), making them accessible to a wide range of dietary preferences. Convenient, flavorful, and fruit-first, Dole Whip® offers a refreshing option for summer or anytime indulgence. Image Credit: Dole ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 44% | Activity: 54% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fruit-forward Desserts:** The use of fruit purée as a primary ingredient in frozen desserts provides a healthier alternative to traditional options. - **Dietary-inclusive Treats:** With gluten-free and dairy-free formulations, these frozen treats cater to various dietary needs and expand the consumer base. - **Convenient Packaging Innovation:** Single-serve packaging for on-the-go snacking enhances convenience and accessibility for busy consumers. - **Plant-based Indulgence:** A focus on plant-based ingredients in dessert products aligns with growing consumer demand for vegan and environmentally friendly options. ### Industries Being Reshaped - **Frozen Foods:** The frozen foods industry sees innovation with healthy dessert alternatives that do not compromise on flavor or texture. - **Health and Wellness Products:** Health and wellness sectors are expanding to include frozen desserts that offer nutritious components in indulgent formats. - **Retail Grocery:** Grocery chains benefit from stocking diverse, specialty items that attract and retain health-conscious and diet-restricted customers. ## Related on Trend Hunter - [Fruit-First Frozen Treats](https://www.trendhunter.com/trends/dole-whip-nacs.md) - [Frozen Fruit-Only Desserts](https://www.trendhunter.com/trends/dole-whip-tropical-guava-passion.md) - [Dairy-Free Dessert Diplomas](https://www.trendhunter.com/trends/dole-whip-university.md) - [Tropical Dessert Supplement Powders](https://www.trendhunter.com/trends/beam-x-dole.md) - [Tropical Fruit-Only Dessert Cups](https://www.trendhunter.com/trends/dole-fruit-bowls.md) - [Fruity Soft Serve Treats](https://www.trendhunter.com/trends/dole-soft-serve.md) - [Spooky Soft Serve Desserts](https://www.trendhunter.com/trends/halloween-dole-whip.md) - [Creamy Coconutty Pineapples](https://www.trendhunter.com/trends/dole-colada-royale-pineapple.md) - [Pineapple Whip Refreshers](https://www.trendhunter.com/trends/pineapple-whip-collection.md)