# Cinematic Digital Game Trailers Ubisoft and Red Storm Entertainment Drop the Division Heartland By Amy Duong | Published 2023-04-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-division-heartland References: [engadget](https://www.engadget.com/the-division-heartland-cinematic-trailer-introduces-silver-creek-and-a-new-villain-053911422.html) & [thedivisionheartland](http://www.thedivisionheartland.com/)  Developer [Red Storm Entertainment](https://www.trendhunter.com/trends/the-division-2-survivors) works together with [Ubisoft](https://www.trendhunter.com/trends/xdefiant) to present a closer visual of the Division Heartland. It does so through a new cinematic trailer for the highly anticipated game during the publisher's Division Dat event. The trailer highlights a brand new rural town dubbed Silver Creek and it is the main setting of the [free-to-play game](https://www.trendhunter.com/trends/destiny-rising). It also introduces a new villain by the name of Killiam Tower who disavowed the Division and then followed by killing his entire team. It shows that players will be able to take control of an agent in the game and track down Killian Tower to rural America. There is tet to be a launch date but registration is online to participate in an upcoming closed beta. Image Credit: Red Storm Entertainment, Ubisoft ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 15% | Activity: 35% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Cinematic Game Trailers:** Opportunity for specialized digital media agencies to create engaging and visually stunning game trailers with a compelling story to promote upcoming game releases. - **Free-to-play Games:** Opportunity for game developers to offer free-to-play games to attract a larger audience and monetize through in-game advertising, micro-transactions, or premium features. - **Registration-based Marketing:** Opportunity for companies to use registration-based marketing strategies to create buzz and promote upcoming game releases by offering early access and exclusive content. ### Who This Affects Most - **Gaming Industry:** The gaming industry can leverage cinematic game trailers to promote upcoming game releases, attract new players, and increase revenue through sales and in-game purchases. - **Digital Marketing Industry:** The digital marketing industry can use registration-based marketing strategies to create buzz and engagement around upcoming game releases and leverage social media platforms to generate leads and drive sales. - **Entertainment Industry:** The entertainment industry can incorporate cinematic game trailers and free-to-play games to offer immersive and engaging experiences to attract new audiences and retain current ones. ## Related on Trend Hunter - [Multiplayer Free-to-Play Extraction Shooters](https://www.trendhunter.com/trends/the-division-2-survivors.md) - [Dynamic First-Person Shooter Games](https://www.trendhunter.com/trends/immortals-of-aveum-game.md) - [Hero-Based Team Shooters](https://www.trendhunter.com/trends/xdefiant.md) - [Character-Focused Shooter Games](https://www.trendhunter.com/trends/the-first-descendant.md) - [Volcanic Game Trailers](https://www.trendhunter.com/trends/horizon-forbidden-west-burning-shores.md) - [Nature-Filled Open-World Games](https://www.trendhunter.com/trends/project-blackbird.md) - [Anniversary-Celebrating Game Modes](https://www.trendhunter.com/trends/the-division-2.md) - [Immersive Action-Adventure Games](https://www.trendhunter.com/trends/mindseye-game.md) - [Animated Extraction Shooters](https://www.trendhunter.com/trends/hawked.md)