# Dickensian Food Packaging The Dirty Apron Delicatessen Branding Looks Fresh From the Victorian Era By Susan Keefe | Published 2012-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-dirty-apron-delicatessen References: [lovelypackage](http://lovelypackage.com/the-dirty-apron-delicatessen/) & [glasfurdandwalker](http://glasfurdandwalker.com/) The aptly titled artisan food company The Dirty Apron Delicatessen focuses on serving up comfort food in a big way. Offering everything from in-house hot lunches to jars of homemade pickled vegetables, this [BC](https://www.trendhunter.com/trends/vision-exam-pilot-program)-based company is straight out of the Victorian era. The brand wanted the perfect packaging to reflect the company's throwback sensibilities. The design firm Glasfurd & Walker created a packaging for The Dirty Apron's entire line of edibles. Using plastic sparingly, the design team focused on utilizing materials that reach farther back than the twentieth century. Brown paper bags, glass jars, wax seals and butcher's paper come together to create engaging and tactile packaging. Looking fresh from the pages of a Dickens novel, this quaint [packaging design](https://www.trendhunter.com/trends/croissant-bag) is loaded with [old-world charm](https://www.trendhunter.com/trends/newstalgia-1). Rustic, historic and cleverly crafted, The Dirty Apron Delicatessen is a blast from the past. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 91% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Artisan Food Packaging:** Exploring vintage-inspired packaging materials and designs for artisan food products. - **Throwback Sensibilities:** Incorporating nostalgia and retro elements in product branding and packaging. - **Engaging and Tactile Design:** Creating packaging that stimulates multiple senses and provides a unique user experience. ### Where This Applies - **Food and Beverage:** Implementing vintage-inspired packaging designs to enhance the branding and appeal of artisan food products. - **Design and Branding:** Offering specialized services to create retro packaging designs that evoke nostalgia and captivate customers. - **Retail and E-commerce:** Capitalizing on the growing consumer demand for unique and visually appealing packaging in online and offline retail channels. ## Related on Trend Hunter - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Modern Organic Pasta Packaging](https://www.trendhunter.com/trends/flour-water.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md)