# Fashionable Crimson Martinis The Devil Wears Prada 2 Inspired The Devil's Martini By Laura McQuarrie | Published 2026-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-devils-martini References: [stories.hilton](https://stories.hilton.com/releases/waldorf-astoria-hotels-resorts-the-devils-martini-inspired-by-the-devil-wears-prada-2)  To coincide with the release of the highly anticipated sequel to [The Devil Wears Prada](https://www.trendhunter.com/trends/diet-coke-and-the-devil-wears-prada-2), Waldorf Astoria Hotels & Resorts concocted The Devil's Martini, a limited-time [Hilton](https://www.trendhunter.com/trends/the-ace-paloma) x The [Devil Wears Prada 2](https://www.trendhunter.com/trends/popcorn-purse) cocktail. “The martini is a classic part of the Waldorf Astoria experience, and with The Devil’s Martini, we wanted to create something elegant, memorable and a little cheeky,” said Dino Michael, senior vice president and global category head, luxury brands, Hilton. The Devil's Martini is crafted with Grey Goose Vodka, Sakura Vermouth and hibiscus flower extract, which gives the cocktail a vivid hue. To top off the experience, the martini is garnished with a Wakamomo—a preserved, rare baby mountain peach from Japan that's harvested while green and small, which means that it's often mistaken for an olive. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 16% | Activity: 25% | Freshness: 75% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Film-branded Hospitality Experiences:** Collaborations between major film releases and luxury hotels are creating immersive, time-limited guest experiences that reshape brand engagement and revenue models. - **Botanical-infused Luxury Cocktails:** A shift toward vivid, flower- and plant-based extracts in premium cocktails is redefining flavor profiles and premiumization strategies within upscale beverage offerings. - **Rare-ingredient Storytelling:** Highlighting obscure, provenance-rich garnishes and ingredients turns menu items into narrative-driven luxury products that command higher margins and consumer interest. ### Where This Applies - **Hospitality:** Luxury hotel brands are leveraging pop-culture tie-ins and bespoke culinary creations to differentiate guest experience and diversify ancillary revenue streams. - **Spirits and Mixology:** Premium spirit producers and mixologists are experimenting with artisanal vermouths and exotic infusions to create signature serves that elevate brand positioning. - **Food and Beverage Partnerships:** Cross-industry collaborations between entertainment franchises and F&B operators are generating limited-edition products that blur merchandising and experiential marketing. ## Related on Trend Hunter - [Airy Pistachio-Filled Chocolates](https://www.trendhunter.com/trends/aero-pistachio.md) - [Cinematic Blue-Hued Candies](https://www.trendhunter.com/trends/mms-all-cerulean.md) - [Cinematic Soda Campaigns](https://www.trendhunter.com/trends/diet-coke-and-the-devil-wears-prada-2.md) - [Cinematic Cafe Beverage Collections](https://www.trendhunter.com/trends/starbucks-campaign.md) - [Couture Soda Accessories](https://www.trendhunter.com/trends/canny-pack.md) - [Actor-Approved Cheese Campaigns](https://www.trendhunter.com/trends/jarlsberg-and-adrian-grenier.md) - [Limited-Edition Runway-Ready Cookies](https://www.trendhunter.com/trends/cerulean-sugar-cookie.md) - [Movie-Forward TV Partnerships](https://www.trendhunter.com/trends/release-of-the-devil-wears-prada-2.md) - [Cult Movie-Inspired Collector's Sets](https://www.trendhunter.com/trends/little-people-collector.md)