# Natural Deodorant Balms The Deodorant Balm by Akt Features a Hard-Working Deo-Barrier Complex By Laura McQuarrie | Published 2024-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-deodorant-balm References: [elle](https://www.elle.com/beauty/makeup-skin-care/a46599516/february-best-beauty-launches-2024/) & [us.aktlondon](https://us.aktlondon.com/collections/the-deodorant-balms?mdApp_countryCodeDomain=US&country=US)  The Deodorant Balm by [Akt](https://www.trendhunter.com/trends/limited-edition-deodorant-balm) is a standout [underarm care product](https://www.trendhunter.com/trends/kaianaturals) that can be used on the underarms or other areas of the body to provide mess-free protection and moisturization. From sticks and sprays to serums, deodorants come in a wide range of shapes and forms but as many frustrated consumers will attest, not all of them are created equal. Akt's [natural deodorant balm](https://www.trendhunter.com/trends/natural-deodorant1) has found a devoted fan base in consumers and celebrities alike, thanks to its high-performance formulas and beautiful scents. Available options include fragrant mixes with mint, pomelo and tomato vine or petitgrain, mandarin and neroli. The Assistant is a key that be purchased from the brand to help with squeezing every last bit of balm from the tube. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 73% | Activity: 72% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **High-performance Deodorants:** Innovative deodorant formulas offering mess-free application and potent fragrances are gaining popularity among consumers and celebrities alike. - **Personal Care Innovation:** The use of underarm balm products like Akt's Deodorant Balm showcases a growing trend towards natural and effective personal care solutions. - **Sustainable Packaging Solutions:** Brands offering tools like 'The Assistant' to maximize product usage hint at a trend towards eco-friendly packaging and waste reduction in the personal care industry. ### Who This Affects Most - **Beauty and Personal Care:** The rising demand for high-performance, natural deodorant balms reflects an opportunity for innovation and growth in the beauty and personal care sector. - **Fragrance Industry:** The appeal of fragrant deodorant balm options highlights a potential market for unique scent combinations within the fragrance industry. - **Packaging and Sustainability:** Companies introducing accessories like 'The Assistant' are paving the way for disruptive innovations in packaging and sustainability practices across industries. ## Related on Trend Hunter - [Theatrical Deodorant Balms](https://www.trendhunter.com/trends/limited-edition-deodorant-balm.md) - [High-Performance Balancing Bodycare](https://www.trendhunter.com/trends/prepare-to-perform.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Gender-Neutral Deodorant Balms](https://www.trendhunter.com/trends/deodorant-balm.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Naturally Antibacterial Deodorants](https://www.trendhunter.com/trends/tip2toe-natural-deodorants.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md)