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# Bold Kids Athletic Shoes
The Deerupt Shoe by adidas Originals Will Soon Be Sold in Sizes for Kids

By Madison Mackay | Published 2018-03-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-deerupt
References: [hypekids](https://hypekids.com/2018/3/adidas-originals-deerupt-runner-kids-release-date) & [adidas](http://www.adidas.com/us/deerupt?cm_sp=SLOT-2_GLP_KIDS_HOME-_-MASTHEAD-ORIGINALS-KIDS-DEERUPT--PRODUCT-SHOT-_-CTA-EXPLORE-DEERUPT)

[adidas](https://www.trendhunter.com/trends/aruku) [Originals](https://www.trendhunter.com/trends/superstar-ii-japan) added a new pair of shoes to the Spring release: The Deerupt sneakers, a bold new running shoe that will be sold in sizes for kids.

The new sneakers will be available in four colorways, Core black and Easy Green, Solar Red and Bluebird, Core Black and White and finally in a plain white color -- each with a stylish mesh overlay. The new low-top sneakers are made with the brand's classic high-quality materials, designed to be as comfortable and stylish as possible. The new kid sizes will offer an easy [pull on tab at the back](https://www.trendhunter.com/trends/adidas-unveils-climacool) to make is simple for children to take them on and off.

The Deerupt sneakers from adidas Originals will be available for sale on March 22.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 81% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Kids Athletic Shoes:** Opportunity for disruptive innovation in designing athletic shoes specifically for kids, focusing on comfort, style, and easy on/off features.
- **Bold Sneaker Releases:** Opportunity for disruptive innovation in the sneaker industry by introducing bold and vibrant colorways to attract young customers.
- **Mesh Overlay Design:** Opportunity for disruptive innovation by incorporating mesh overlay design in athletic shoes for improved breathability and aesthetics.

### Where This Applies

- **Sportswear:** Opportunity for disruptive innovation in the sportswear industry by creating specialized athletic shoes for kids, emphasizing style and comfort.
- **Footwear Retail:** Opportunity for disruptive innovation in the footwear retail industry by offering bold sneaker releases targeted specifically for kids in vibrant colorways.
- **Shoe Manufacturing:** Opportunity for disruptive innovation in the shoe manufacturing industry by incorporating mesh overlay design in athletic shoes for improved breathability and enhanced aesthetics.

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