# Aromatic Lavender-Blueberry Lattes A Fresh, Solar Fragrance Inspired The DedCool Latte By Laura McQuarrie | Published 2026-03-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-dedcool-latte References: [instagram](https://www.instagram.com/p/DVY24A5DcfX/?hl=en&img_index=1) & [instagram](https://www.instagram.com/p/DVgmyQeFAlm/?hl=en&img_index=1)  [DedCool](https://www.trendhunter.com/trends/erewhon-x-dedcool) is gearing up to add a new scent to its fan-favorite Milk family, and in anticipation of the launch, the gender-neutral fragrance brand teamed up with [Alfred Coffee](https://www.trendhunter.com/trends/icelandic-glacial-and-alfred-coffee) to create The DedCool Latte. Like DedCool's products for layering and enhancing, The DedCool Latte allows for plenty of customization. Crafted with espresso or matcha, and a customer's choice of milk, this latte incorporates blueberry powder, fresh blueberry purée, a signature Alfred lavender syrup, and fluffy cloud cream on top. Inspired by the upcoming launch of Mineral Milk, The DedCool Latte turns scent notes like coastal lavender into a flavorful treat for taste buds. For a limited time, while supplies last, customers can pick up a free sample of DedCool's upcoming release with any Alfred order. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 62% | Activity: 57% | Freshness: 67% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Scent-infused Food & Beverage:** A new category where signature fragrance notes are translated into edible formats creates potential for multisensory product lines and brand extensions. - **Gender-neutral Fragrance Crossover:** The blending of unisex scent branding with mainstream culinary offerings signals a shift toward inclusive aroma experiences that resonate across diverse consumer groups. - **Personalization Through Flavor and Scent:** Customized combinations of milk bases, flavorings, and aromatic concentrates point to modular consumption models that prioritize individual sensory tailoring. ### Who This Affects Most - **Coffee and Specialty Beverages:** Craft beverage outlets become platforms for fragrance-brand collaborations that transform seasonal drinks into sensory marketing touchpoints. - **Fragrance and Personal Care:** Perfume and body-care labels gain avenues to extend product narratives into edible or near-edible experiences, reframing how scents are sampled and discovered. - **Food Retail and Experiential Marketing:** Retail environments that integrate olfactory-themed menu items and product samplings foster immersive brand engagement beyond traditional point-of-sale displays. ## Related on Trend Hunter - [Scent-Inspired Smoothies](https://www.trendhunter.com/trends/erewhon-x-dedcool.md) - [Fluffy Mochi Fragrances](https://www.trendhunter.com/trends/mochi-milk-eau-de-parfum.md) - [Marshmallowy Laundry Detergents](https://www.trendhunter.com/trends/dedtergent-mochi-milk.md) - [Uplifting All-Season Fragrances](https://www.trendhunter.com/trends/sunlit-blooms.md) - [Fragrant Activewear Detergents](https://www.trendhunter.com/trends/dedcool-x-fp-movement-dedtergent.md) - [Luxe Laundry Detergent Collabs](https://www.trendhunter.com/trends/ouai-and-dedcool.md) - [Fine Fragrance Dryer Sheets](https://www.trendhunter.com/trends/scented-dryer-sheet.md) - [Scented Toilet Drops](https://www.trendhunter.com/trends/dedcool-1.md) - [Collaborative Violet Perfumes](https://www.trendhunter.com/trends/cosmic-release.md)