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# Projected Cloud Captures
The Day the World Went Away Under/Current Editorial is Artful

By Jana Pijak | Published 2012-02-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-day-the-world-went-away-under-current
References: [steelmachines.wordpress](http://steelmachines.wordpress.com/2012/02/21/the-day-the-world-went-away/) & [undercurrentmagazine](http://www.undercurrentmagazine.com/)

'The Day The World Went Away' Under/Current editorial features artful imagery captured by the lens of photographer Pierre Debusschere. Model Yannick Abrath stars in this collaged portrait series, sporting a number of designer selects outfitted by stylist Melina Nicolaide.

The model wears a mix of comfortably sleek styles that include cotton tees, relaxed sweaters, impeccably layered outerwear styles and [crisp suited separates](https://www.trendhunter.com/trends/jiyongkim-fw25) for a more clean-cut approach.

This edgy shoot relies on [imaginative photo editing techniques](https://www.trendhunter.com/trends/mungo-thomson-x-sacai), displaying a dynamic fusion between model portraits and artful over-layed projections. Cloud images take center stage in an editorial that dares to push visual boundaries. The Day The World Went Away Under/Current editorial is undeniably cool, [fusing high fashion with art](https://www.trendhunter.com/trends/silent-echoes).

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 29% | Activity: 27% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Imaginative Photo Editing:** Disruptive innovation opportunities lie in developing advanced photo editing techniques that push visual boundaries.
- **Fusion of Fashion and Art:** There is potential for disruptive innovation by exploring new ways to combine high fashion with artistic elements in editorials.
- **Layered Projections in Photography:** Innovation opportunities exist in creating new techniques for overlaying projections onto model portraits in photography.

### Industries Being Reshaped

- **Fashion Photography:** Disruptive innovation can occur in the field of fashion photography by experimenting with new visual techniques.
- **Fashion Design:** There is potential for disruptive innovation in fashion design by merging artistic elements into garments and outfits.
- **Creative Advertising:** Innovation opportunities lie in the realm of creative advertising by incorporating imaginative photo editing techniques for impactful campaigns.

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