# Sight-Seeing Editorials 'The Day She Saw the City' in Vogue Nippon Showcases London By Marissa Liu | Published 2009-11-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-day-she-saw-the-city-in-vogue-nippon References: [fashiongonerogue](http://fashiongonerogue.com/2009/11/vogue-nippon-january-2010-dree-hemingway-by-angelo-pennetta/#more-16227) & [vogue.co.jp](http://www.vogue.co.jp/) Model Dree Hemingway (great-granddaughter of Ernest Hemingway) goes sight-seeing for ‘The Day She Saw the City’ in [Vogue](https://www.trendhunter.com/trends/no-rules-club) Nippon. The editorial can be seen in the January 2010 issue of the Japanese magazine, which starts the new year off with a bang. Photographed by Angelo Pennetta and styled by Francesca Burns, Hemingway, dressed in an eclectic mix of fashions from Paul Smith, Christian Louboutin, [Burberry](https://www.trendhunter.com/trends/burberry-summer-2024), Liberty of London, Kenzo and Fogal, takes a tour of London in ‘The Day She Saw the City.’ ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 36% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Fashion Travel:** Incorporating fashion into travel arrangements for consumers, such as special fashion tour packages or experiences - **City Exploration:** Innovative and interactive ways to guide tourists through a city, such as incorporating technology or personalization - **Eclectic Styling:** Using unique and varied fashion styles in photo shoots or marketing campaigns ### Industries Being Reshaped - **Fashion:** Creating fashion collections or experiences specifically tailored to travel or city exploration - **Tourism:** Designing interactive and personalized city tours for tourists - **Marketing and Advertising:** Incorporating eclectic and unique fashion styles into campaigns and marketing initiatives ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Holiday Gown Collections](https://www.trendhunter.com/trends/nana-jacqueline.md) - [Luxury Designer Cafe Takeovers](https://www.trendhunter.com/trends/burberry-takes-over.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Luxury Brand Legacy Exhibitions](https://www.trendhunter.com/trends/designer-of-dreams.md)