# Date Rescue Services The Date Escape by Kraken Rum Rescued Singles on Valentine's Day By Laura McQuarrie | Published 2024-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-date-escape References: [uk.news.yahoo](https://uk.news.yahoo.com/date-escape-launches-rescue-londoners-112647260.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAFgHA8zaalfhLldw7vmPlJzu7s0XNtpFJxr_EXAI-0oOzl_aGuqPmo_TValV85acRSAxMIcp1gH39_Swh4cTsxZfTheZro0U8jC0_Y8CNCGuv1BsSGDVbSI3GhVNqg3NhBNH6mFVK8RqxqPRZwuhywhw0RyPrlsJlpjTN7Syvkct)  On a bad date, one party may decide to discreetly excuse themselves and make a swift exit to preserve their valuable time and emotional energy, and with this in mind, Kraken Rum created The Date Escape. This rescue service created for Valentine's Day gave daters having a terrible time the chance to send an SOS message to The Date Escape, whether they were stood up, suffered an unpleasant meal or had poor company. Kraken Rum also gave pessimistic and doubtful daters the ability to pre-book The Date Escape and get out of a romantic situation that they foresaw going downhill. Date escapers were transported to a bar in Shoreditch, helping them salvage the remainder of their day elsewhere. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 5% | Activity: 13% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Rescue Services:** Opportunity for companies to create tailored solutions for individuals in need of immediate assistance in various situations. - **Preemptive Escape Planning:** Chance for businesses to offer pre-booking services for customers expecting negative experiences and wanting a quick exit strategy. - **Alternative Experience Rescues:** Potential for brands to provide alternative experiences to unhappy consumers in unique and unexpected ways. ### Sectors Adopting This - **Hospitality and Entertainment:** Innovative opportunities for the hospitality and entertainment sectors to offer specialized rescue services for customers seeking quick solutions. - **Personal Services:** Growth potential in the personal services industry to cater to the growing demand for personalized assistance in difficult or unwanted situations. - **Event Planning and Management:** Disruptive innovations can be explored in the event planning and management field to provide escape options and unique experiences for attendees. ## Related on Trend Hunter - [Beer Can Matchmakers](https://www.trendhunter.com/trends/tallboysonly.md) - [Romantic Jellyfish Feasts](https://www.trendhunter.com/trends/jellyfish-feast.md) - [Darkly Romantic Offerings](https://www.trendhunter.com/trends/beasts-desolate-rose-bundle.md) - [Branded Breakup Hotlines](https://www.trendhunter.com/trends/sailor-jerry-2022.md) - [Rewarding Valentine's Date Campaigns](https://www.trendhunter.com/trends/first-dates-on-valentines.md) - [Sensualized Dinner Dates](https://www.trendhunter.com/trends/ky-desire-darkroom.md) - [Anti-Valentine's Dinner Experiences](https://www.trendhunter.com/trends/sour-hearts-social-club.md) - [Romantic Restaurant Booth Takeovers](https://www.trendhunter.com/trends/vaseline-x-red-lobster-kissing-booth.md) - [In-Store Dating Experiences](https://www.trendhunter.com/trends/ikea-and-breeze.md)