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# Bullet Proof Pocket Squares
The Damned by Sruli Recht is Meant to Protect the Heart of Men

By Meghan Young | Published 2014-05-03 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/the-damned-by-sruli-recht
References: [bookofjoe](http://www.bookofjoe.com/2014/05/bulletproof-gentlemans-pocket-square-1.html) & [srulirecht](http://srulirecht.com/228259/1661538/all-things/the-damned)

Men can embrace their inner James Bond with The Damned by Sruli Recht, a designer based in Reykjavík, Iceland. It is a bullet proof pocket square that ensures dapper undercover spies and action heroes are protected where is matters most--around the heart. Paired with the [Diamond Armor](http://www.trendhunter.com/trends/diamond-armor) men's suit and [Tegra-Lite Bulletproof Attache](http://www.trendhunter.com/trends/tegralite-bulletproof-attache) briefcase, gentlemen can be nigh invincible on a daily basis. Unless, of course, they are hit by a bus.

Made out of lemon-colored military grade ballistic strength aramid (Kevlar) fiber, The Damned by Sruli Recht is a serious accessory. Unfortunately, it requires 32 layers of this material to really provide satisfactory protection against any slugs. But the idea behind the possibly lifesaving [bulletproof pocket square](https://www.trendhunter.com/trends/benks-armorgo-wallet-stand) is intriguing and promising.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 41% | Activity: 80% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Bulletproof Accessories:** Bulletproof pocket squares and other accessories offer potential for disruptive innovation in personal safety and fashion industries.
- **Incorporating Protective Technology:** The use of military grade ballistic strength aramid (Kevlar) fiber in fashion items opens up opportunities for disruptive innovation in protective technology integration.
- **Functional Fashion:** The combination of style and function in bulletproof accessories presents disruptive innovation opportunities in the fashion industry.

### Where This Applies

- **Personal Safety:** The development of bulletproof accessories caters to the personal safety industry and creates potential for disruptive innovation in protective gear.
- **Fashion:** The incorporation of bulletproof technology into fashion items creates disruptive innovation opportunities in the fashion industry.
- **Security:** Bulletproof accessories create opportunities for disruptive innovation in the security industry by providing fashionable yet protective solutions.

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