# City-Slicker Editorials Karlie Kloss and Lily Donaldson Deliver 'The Daily News' in Vogue By Marissa Liu | Published 2009-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-daily-news-in-vogue References: [picsandmodels.blogspot](http://picsandmodels.blogspot.com/2009/10/karlie-kloss-and-lily-donaldson-vogue.html) & [vogue](http://www.vogue.com) The editorial ‘The Daily News’ in [Vogue](https://www.trendhunter.com/trends/vogue-singapore) showcases moving day-time looks. Vogue US is known for their penchant for studio-shot editorials with jumping models, and it looks like ‘The Daily News’ fills that void for the November 2009 issue. Supermodels Karlie Kloss and Lily Donaldson have a little spring in their step for famed fashion photographer Patrick Demarchelier. Meanwhile, stylist Marie-Amélie Sauvé dresses Kloss and Donaldson in [city-friendly outfits](https://www.trendhunter.com/trends/back-to-the-city) from Donna Karan, Prada, Marni, Celine, Ralph Lauren, Louis Vuitton and Chloe. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 70% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Moving Day-time Looks:** Opportunity for fashion retailers to create collections inspired by city-friendly outfits suitable for day-time wear. - **Studio-shot Editorials:** Potential for fashion magazines to focus on capturing dynamic and visually appealing studio-shot editorials featuring models showcasing the latest fashion trends. - **Jumping Models:** Opportunity for fashion photographers to experiment with capturing models in mid-jump poses to create captivating and energetic editorial photographs. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can tap into the trend of city-friendly day-time looks by offering collections inspired by the showcased outfits in the editorial. - **Fashion Magazines:** Fashion magazines can leverage the trend of studio-shot editorials to captivate readers with visually stunning fashion spreads that highlight the latest trends. - **Fashion Photography:** Fashion photographers can embrace the trend of capturing jumping models in their work, adding a dynamic and energetic element to their editorial photographs. ## Related on Trend Hunter - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)