# Designer-Curated Concept Shops Christian Siriano's The Curated NYC is Interactive & Instagrammable By Laura McQuarrie | Published 2018-04-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-curated-nyc References: [refinery29](https://www.refinery29.com/2018/04/196792/christian-siriano-the-curated-nyc-store-opening-2018) & [instagram](https://www.instagram.com/the.curated.nyc/) 'The Curated NYC' is an all-new concept store from designer Christian Siriano that is being introduced to the world as a "[multi-brand boutique](https://www.trendhunter.com/trends/base-store)" with a highly Instagrammable aesthetic. The concept space was developed as a place where consumers can visit, trusting they'll find products hand-picked by Siriano himself, rather than a buyer. The shop includes an array of accessibly priced and [luxury items](https://www.trendhunter.com/trends/contemporary-luxury), including a perfect mix of fashion, fragrances, books and other small accessories to help beautify one's home environment. The dynamic design of the [physical space](https://www.trendhunter.com/trends/jacquemus-boutique) at The Curated NYC includes a pink stairway, gold display fixtures, large-scale mirrors, vibrant artwork and comfortable seating that transforms the feel of the shop into a welcoming home-like atmosphere. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 69% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Designer-curated Concept Shops:** The trend of designer-curated concept shops offers an opportunity for retailers to create unique and interactive experiences that drive consumer engagement and loyalty. - **Instagrammable Retail Spaces:** Creating highly Instagrammable retail spaces offers retailers an opportunity to tap into consumers' desire for shareable moments and increase brand exposure through social media. - **Personalized Retail Experiences:** The trend of personalized retail experiences highlights an opportunity for retailers to differentiate themselves by offering curated products and unique shopping experiences tailored to individual preferences. ### Sectors Adopting This - **Retail:** The retail industry can benefit from the trend of designer-curated concept shops by creating immersive and engaging spaces that offer a point of differentiation from online retail. - **Fashion:** Fashion brands can leverage the trend of personalized retail experiences by offering customized styling sessions and curated product selections that cater to individual customer preferences. - **Interior Design:** The interior design industry can benefit from the trend of designer-curated concept shops by creating unique and inspiring spaces that showcase products and drive customer engagement and loyalty. ## Related on Trend Hunter - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Silk-Forward Retail Experiences](https://www.trendhunter.com/trends/lilysilk-concept-store.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Collaborative Cosmetic Concept Shops](https://www.trendhunter.com/trends/hourglass-and-barneys-new-york.md) - [Distinctive Luxury Retail Spaces](https://www.trendhunter.com/trends/jacquemus-boutique.md) - [Community-First NYC Flagships](https://www.trendhunter.com/trends/telfars-nyc-flagship.md)