# Fast Food Movements The Crusade of Abbey Road Depicts Mascots Marching to Holy War By Matt Ho | Published 2011-03-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-crusade-of-abbey-road References: [designyoutrust](http://designyoutrust.com/2011/03/28/the-crusade-of-abbey-road/) & [alejomalia.blogspot](http://alejomalia.blogspot.com/2011/03/crusade-of-abbey-road.html) The Beatles and fast food joints have nothing in common--that is, until Alejo Malia decided to cross them over with The Crusade of Abbey Road. The Crusade of Abbey Road depicts famous fast food mascots walking along--yup, you guessed it--Abbey Road. Outside of the fact that the fab four have been replaced, there are two noticeable differences. For one, there's only three; and two, these guys are not marching to the studio. The picture shows Colonel Sanders with a bloody cleaver, the [Burger King](https://www.trendhunter.com/trends/bff-burger) mascot and Ronald McDonald walking along the infamous road marching off to probably conquer [Wendy's](https://www.trendhunter.com/trends/haunted-house-of-fryght) or Arby's. Either way, I doubt that this crusade has anything to do with religious travel. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 46% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Fast Food Mashups:** There is potential for fast food companies to undergo creative brand mashups inspired by pop culture icons. - **Character Rebranding:** Businesses can benefit from fresh perspectives by rebranding mascots to appeal to a modern audience. - **Dark Humor Marketing:** Controversial marketing campaigns that use dark humor can attract attention and appeal to younger demographics. ### Where This Applies - **Fast Food:** Fast food companies can benefit from creative marketing campaigns that give their brand a unique personality and appeal to wider audiences. - **Pop Culture Merchandising:** Merging pop culture and fast food companies can create unique merchandising opportunities that generate revenue. - **Advertising and Marketing:** Brands can utilize controversial humor and mashups to create viral marketing campaigns that drive consumer engagement and increase sales. ## Related on Trend Hunter - [Reimagined Fast Food Mascots](https://www.trendhunter.com/trends/hello-kitty-and-mcdonalds.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Gamified Fast Food Challenges](https://www.trendhunter.com/trends/mcdonalds-side-missions.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Fast Food Chanting Challenges](https://www.trendhunter.com/trends/big-mac-chant.md) - [Friendly Rival Burgers](https://www.trendhunter.com/trends/bff-burger.md)