# Hybrid Cookie Croissants Crumbl Cookies is Testing Out a Hybrid Treat Called the Crookie By Katherine Pendrill | Published 2024-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-crookie References: [fastfoodclub](https://www.fastfoodclub.com/p/crumbl-cookies-is-now-testing-new-crookies/)  ⁤[Crumbl](https://www.trendhunter.com/trends/brookies-cream-cookie) Cookies may be best known for its rotating menu of delicious cookie creations, but now the brand is expanding into new dessert territory with a new treat dubbed the Crookie. Those who follow famous foodies online have likely seen a hybrid cookie dough-stuffed croissant floating around [TikTok](https://www.trendhunter.com/trends/disney-springs-cookie-dough-croissant) and [Instagram](https://www.trendhunter.com/trends/filled-croissant). Now it seems that Crumbl is getting in on the viral treat with its own take on the recipe. Crumbl's new Crookie consists of a buttery croissant that's been sliced open to make room for a generous portion of semi-sweet chocolate chip cookie dough. If you're looking to sample the Crookie for yourself, you may have to do some digging because it's currently just a test item that's only available from a select few Crumbl Cookies locations. Image Credit: Crumbl Cookies ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 85% | Activity: 91% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Hybrid Dessert Creations:** Exploring the fusion of different desserts to create unique and indulgent treats. - **Viral Food Trends:** Leveraging popular social media platforms to introduce and promote trending food items. - **Limited Edition Menu Items:** Offering exclusive and temporary menu items to generate excitement and buzz among consumers. ### Who This Affects Most - **Food and Beverage:** Innovating in the culinary industry by combining different food items to create innovative and tasty products. - **Social Media Marketing:** Utilizing online platforms to showcase and share new food creations in order to engage with a wider audience. - **Hospitality and Catering:** Experimenting with exclusive menu items to attract customers and enhance the overall dining experience. ## Related on Trend Hunter - [Croissant-Cookie Baked Hybrids](https://www.trendhunter.com/trends/crookie.md) - [Hybrid Cookie Dough Croissants](https://www.trendhunter.com/trends/cookie-dough-croissant.md) - [Warm Cookie-Stuffed Brownies](https://www.trendhunter.com/trends/brookies-cream-cookie.md) - [Cookie Dough Croissants](https://www.trendhunter.com/trends/disney-springs-cookie-dough-croissant.md) - [Cinnabon-Shaped Croissant Cookies](https://www.trendhunter.com/trends/crookie-2.md) - [Hybrid Brownie-Flavored Cookies](https://www.trendhunter.com/trends/brookie-pie.md) - [Hybrid Holiday Dessert Cookies](https://www.trendhunter.com/trends/brookie-dough-pie-cookies.md) - [Hybrid Brownie Crust Cookies](https://www.trendhunter.com/trends/brookie-dough-pie.md) - [Dubai-Style Croissant-Cookies](https://www.trendhunter.com/trends/dubai-chocolate-crookie.md)