# Open-World Racing Games The Crew Motorfest is a Racing Game Focused on Freedom and Relaxation By Colin Smith | Published 2023-06-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-crew-motorfest References: [overclock3d.net](https://www.overclock3d.net/news/software/ubisoft_s_the_crew_motorfest_will_not_be_available_on_steam_at_launch/1) & [ubisoft](https://www.ubisoft.com/en-us/game/the-crew/motorfest)  'The Crew Motorfest' is a new open-world racing game from [Ubisoft](https://www.trendhunter.com/trends/project-blackbird) that will take players to the beautiful island of O’ahu, Hawaii. The game will feature more than 600 vehicles from various categories, such as cars, bikes, boats and planes. Players will be able to participate in playlists, which are short thematic campaigns that showcase different aspects of car culture. The game will also offer a variety of races, events and challenges to suit different play styles and preferences. The game will be available for PC, PS4, PS5, [Xbox One](https://www.trendhunter.com/trends/owo-the-crew-edition) and [Xbox Series X/S](https://www.trendhunter.com/trends/disney-speedstorm-1) on September 14, 2023. Players who pre-order the game will get the Liberty Walk Pack, which includes four customized cars with unique liveries and modifications. The game will also have a Gold Edition and an Ultimate Edition that will grant three days of early access and other exclusive content. Additionally, there will be a closed beta for the game from July 21 to July 23, 2023, for which players can register on the official website. Image Credit: Ubisoft ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 55% | Activity: 70% | Freshness: 16% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Open-world Racing Games:** Disruptive innovation opportunity: Develop new open-world racing games that offer players diverse gameplay experiences and access to a wide range of vehicles. - **Thematic Campaigns:** Disruptive innovation opportunity: Create racing games with short thematic campaigns that allow players to explore different aspects of car culture. - **Early Access and Exclusive Content:** Disruptive innovation opportunity: Introduce early access and exclusive content options for racing games to incentivize pre-orders and provide added value for players. ### Who This Affects Most - **Gaming:** Disruptive innovation opportunity: The gaming industry could capitalize on the popularity of open-world racing games by creating innovative and immersive experiences. - **Automotive:** Disruptive innovation opportunity: The automotive industry could partner with game developers to integrate real-life vehicles and brand collaborations into open-world racing games. - **Digital Entertainment:** Disruptive innovation opportunity: The digital entertainment industry can explore the potential of virtual reality and augmented reality technologies to enhance the gameplay experience of open-world racing games. ## Related on Trend Hunter - [Open-World Racing Games](https://www.trendhunter.com/trends/mario-kart-world.md) - [Comic-Style Racing Games](https://www.trendhunter.com/trends/nfs-unbound.md) - [Free Branded Racing Games](https://www.trendhunter.com/trends/disney-speedstorm-1.md) - [Toy-Themed Racing Games](https://www.trendhunter.com/trends/lego-2k-drive.md) - [Simulation Racing Games](https://www.trendhunter.com/trends/forza-motorsport.md) - [Life-Like Race Car Games](https://www.trendhunter.com/trends/racing-revamped.md) - [Branded Racing Party Games](https://www.trendhunter.com/trends/disney-speedstorm.md) - [Mixed Reality Racer Games](https://www.trendhunter.com/trends/rift-rally.md) - [Branded Haptic Feedback Vests](https://www.trendhunter.com/trends/owo-the-crew-edition.md)