# Controversial Rapper-Created Ads Tyler, the Creator's Mountain Dew Ad Gets Pulled Off the Air By Brandon Bastaldo | Published 2013-05-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-creators-mountain References: [adage](http://adage.com/article/news/pepsi-gm-latest-marketers-yank-offensive-ads/241242/) & [youtu.be](http://youtu.be/7amMgUAcN3E) News broke on Wednesday that many advertisers have decided to pull rapper Tyler, the Creator's Mountain Dew commercial for what they are calling "racist and misogynistic" content. Tyler is best known as the front man of the off-the-wall [hip hop collective](https://www.trendhunter.com/trends/make-your-gameday-epic) known as Odd Future Wolf Gang Kill Them All (OFWGKTA). This is the second commercial that Tyler has made for [PepsiCo's](https://www.trendhunter.com/trends/tailgate-crashers) Mountain Dew label and it features a goat and Tyler's trademark odd ball style. The only real difference with Tyler's latest production is that African American men appearing to be gang members are being viewed in a police line up by a battered woman who claims that she just "can't 'dew' it," when it comes to picking the perpetrator of this slightly ridiculous crime. Also featuring someone who looks like Donald Trump, Tyler, the Creator's Mountain Dew commercial is certainly pushing the boundaries of youthful advertising. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 74% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Controversial Advertisements:** Tyler, the Creator's Mountain Dew commercial sparks controversy over allegedly racist and misogynistic content, highlighting the need for more inclusive and socially conscious advertising practices. - **Celebrity-endorsed Marketing:** Tyler, the Creator's involvement in multiple Mountain Dew ad campaigns underscores the continuing popularity of celebrity endorsements in brand marketing. - **Edgy Youth Branding:** The unique, offbeat style of Tyler, the Creator's Mountain Dew ads exemplify the trend toward creatively-targeted advertising campaigns that appeal to younger demographics. ### Who This Affects Most - **Beverage:** PepsiCo's Mountain Dew label faces scrutiny over controversial ad content, suggesting a potential avenue for innovation in the beverage industry's advertising practices. - **Advertising & Marketing:** Mounting backlash against Tyler, the Creator's Mountain Dew ad highlights the importance of socially conscious messaging in advertising, creating a need for more diverse and inclusive marketing strategies. - **Hip Hop Culture:** Tyler, the Creator's involvement in Mountain Dew commercial production spotlights the influence of hip hop culture on popular advertising and branding trends. ## Related on Trend Hunter - [Mountain Soda Campaigns](https://www.trendhunter.com/trends/the-mountain-dude.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md) - [Beverage-Branded Music Events](https://www.trendhunter.com/trends/to-hell-with-mtn-dew-flamin-hot.md) - [Rapper-Beverage Partnerships](https://www.trendhunter.com/trends/smirnoff3.md) - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [Rap-Themed Cider Campaigns](https://www.trendhunter.com/trends/straight-outta-crumpton.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Cartoon Underdog Soda Campaigns](https://www.trendhunter.com/trends/tractor-beverage-company.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md)