# Pigmented Skin-Caring Blushes BASMA Beauty Created The Cream Blush with Its TikTok Community By Laura McQuarrie | Published 2024-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-cream-blush References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2024-03-04/basma-beauty-enters-sephora/) & [basmabeauty](https://www.basmabeauty.com/products/the-cream-blush-peach)  After the viral success of The Foundation Stick, BASMA Beauty posted a [TikTok](https://www.trendhunter.com/trends/cloud-touch-finish-collection) video in July 2022 announcing its intention to co-create and launch a blush with its community, and now, The Cream Blush has officially launched. The process of developing this beauty product leaned heavily on real-time consumer feedback, sharing lab samples, and getting input on not only product and shade names but also marketing and social media plans, and suggestions for influencers who might be a fit for reviewing The Cream Blush at launch. This buttery-soft and buildable cream blush is packed with [skin-caring ingredients](https://www.trendhunter.com/trends/nourishing-hues-collection) like aloe vera, Vitamin E, antioxidant-rich rosemary extract, plus apricot and avocado oils. What's more, The Cream Blush—available in flattering shades like Bubble Gum Pink, Cherry Red and Burnt Orange—also doubles as a [pigmented, comfortable-to-wear lip tint](https://www.trendhunter.com/trends/blush-lip-color). ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 80% | Activity: 85% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Community-driven Product Development:** Embracing real-time consumer feedback for co-creating beauty products with the community presents an opportunity for disruptive innovation in the beauty industry. - **Multi-functional Beauty Products:** Developing makeup items that serve dual purposes, such as lip tints doubling as blushes, offers a chance for disruptive innovation in the cosmetics sector. - **Ingredient-packed Formulations:** Incorporating skin-caring ingredients like aloe vera, Vitamin E, and natural oils into beauty products presents disruptive innovation opportunities in skincare and makeup industries. ### Industries Being Reshaped - **Beauty Product Development:** Utilizing real-time feedback from consumers to shape product development strategies can lead to disruptive innovation in the beauty industry. - **Cosmetics Manufacturing:** Exploring the convergence of makeup and skincare with multi-functional beauty products can drive disruptive innovation within the cosmetics manufacturing sector. - **Skincare Industry:** Incorporating skin-nourishing ingredients in formulations to create multifunctional beauty products can spur disruptive innovation in the skincare industry. ## Related on Trend Hunter - [Buildable Blush Formulas](https://www.trendhunter.com/trends/cream-blush-stick.md) - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Skincare-Infused Blushes](https://www.trendhunter.com/trends/blush-butter-balm.md) - [Tea-Infused Cream Blushes](https://www.trendhunter.com/trends/pinch-my-cheeks-softblur-cream-blush.md) - [pH-Adjusting Blush Sticks](https://www.trendhunter.com/trends/phlush-stick.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md) - [Vibrant Water-Cream Blushes](https://www.trendhunter.com/trends/futurist-blushmaker-dewy-cheek.md) - [Skin-Caring Cheek Tints](https://www.trendhunter.com/trends/watermelon-glow-niacinamide-dewy-flush.md) - [Liquid Blush Expansions](https://www.trendhunter.com/trends/blush-filter-liquid-blush.md)