# Birthday Suit House Cleaners The Crazy Cleaners of Czech Republic Offer Something Different By manzil | Published 2010-11-02 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/the-crazy-cleaners References: [croatiantimes](http://www.croatiantimes.com/news/Around_the_World/2010-11-01/14828/Boom_and_Busts:_Nude_Cleaners_beat_Slump) This unusual business idea came to a student named Katka Kopecka -- a victim of the credit crunch. The 21-year-old economics student at Charles University and few of her fellow students lost their temporary jobs which left them absolutely penniless. Kopecka (together with her friends) formed a business to offer something different to their clients. This [cleaning service](https://www.trendhunter.com/trends/scienceforward-cleaning-startup) provides cleaners in their underwear and topless to [tidy your home](https://www.trendhunter.com/trends/iken-clean) for you. How bizarre! **Implications** - Hiring someone else to clean a living space is a luxury that only few can afford; however, those who can don't take this luxury for granted. These house cleaners who [dust in underwear](https://www.trendhunter.com/trends/lawngerie-set) go above and beyond to create carefree environments for customers in need of relaxation. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Luxury Cleaning Services:** Opportunity for businesses to offer unique and extravagant cleaning services that cater to customers seeking a luxury experience. - **Alternative Service Providers:** Rise of unconventional service providers who cater to niche markets and offer a unique selling proposition. - **Demand for Relaxation Services:** Growing demand for services that provide relaxation and stress relief, with the added appeal of a fun and playful experience. ### Where This Applies - **Hospitality:** Hotels and resorts can tap into the trend by offering exclusive housekeeping services that provide a unique and memorable experience for guests. - **Event Planning:** Event planners can incorporate luxury cleaning services as an unconventional and memorable offering for special occasions. - **Wellness and Spa:** Spas and wellness centers can introduce alternative cleaning services as a part of their relaxation packages, attracting customers looking for unique experiences. ## Related on Trend Hunter - [Playlist-Paired Household Cleaners](https://www.trendhunter.com/trends/deep-house-clean.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Chic Sustainable Cleaning Brands](https://www.trendhunter.com/trends/guests-on-earth.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Playful Modular Mops](https://www.trendhunter.com/trends/wet-mop.md) - [Festive Cleaning Bundles](https://www.trendhunter.com/trends/clorox-gift-of-clean.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md) - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md)