# Ferocious Life Coaches The Courage Wolf Gives You Practical Everyday Guidance By Jacqueline Parrish | Published 2009-10-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-courage-wolf References: [knowyourmeme](http://knowyourmeme.com/memes/courage-wolf) Perhaps even better than the [wolf t-shirt](https://www.trendhunter.com/trends/lone-wolf-ranch-pets) that features a wolf howling at the moon, the Courage Wolf gives you [sweet advice on life](https://www.trendhunter.com/trends/little-almanack) and how to handle situations. The Courage Wolf relays such wisdom as “Eat raw meat; [punch a bear](https://www.trendhunter.com/trends/group-fitness-studio) in the face,” as well as “If a zombie bites you, bite it the f*ck back.” The Courage Wolf manages to do all of this while snarling menacingly at you, with a sneer that seems to say, “If you don’t follow my advice, I will blow your house down and eat you.” I’m going to do what the wolf says, except for maybe punching a bear. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 52% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Self-help Mascots:** Creating humorous and fierce mascots to deliver advice and guide individuals through everyday life challenges. - **Brutal Honesty Messaging:** Developing messaging campaigns that are frank and straightforward to capture people's attention and motivate them to take action. - **Animal-inspired Personal Development:** Using animal characters to engage the public in personal development and inspire them to take control of their lives. ### Industries Being Reshaped - **Marketing and Advertising:** Opportunities to incorporate unconventional messaging tactics in future campaigns. - **Personal Development:** Opportunities to create playful, unconventional tools and resources for self-improvement. - **Entertainment:** Opportunities to engage and attract new audiences using humorous, unconventional, and eye-catching content. ## Related on Trend Hunter - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Animal-Inspired Daily Affirmations](https://www.trendhunter.com/trends/pocket-of-love.md) - [Expert-Led Dog Training Apps](https://www.trendhunter.com/trends/expert-led-dog-training-app.md) - [Mindfulness-Encouraging Challenges](https://www.trendhunter.com/trends/better-than-yesterday.md) - [Daily Inspirational Quotes](https://www.trendhunter.com/trends/models-of-life.md) - [Courageous Style Campaigns](https://www.trendhunter.com/trends/revive-your-courage.md) - [Pet-Catered First Aid Kits](https://www.trendhunter.com/trends/wolf-pack.md) - [Preparedness-Inspired Fitness Classes](https://www.trendhunter.com/trends/preparedness-inspired-fitness-classes.md) - [Randomly Generated Wisdom Websites](https://www.trendhunter.com/trends/bottled-wisdom.md)