# Naturally Nutrient-Dense Eggs The Country Hen Heirloom Eggs are Certified Humane By Michael Hemsworth | Published 2018-11-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-country-hen-heirloom-eggs References: [trndmonitor](https://trndmonitor.com/industry-news-the-country-hen-launches-a-first-for-the-brand-heirloom-eggs/) & [countryhen](http://www.countryhen.com/) A shift towards traditional diets of yesteryear has many consumers seeking out products with a focus on provenance, which is seeing new options like The Country Hen Heirloom Eggs be introduced. Coming in packs of six, the eggs are certified humane, [USDA](https://www.trendhunter.com/trends/organic-granolas) Organic and contain 300mg of Omega-3s to make them a nutrient-dense alternative to traditional supermarket offerings. The [non-GMO eggs](https://www.trendhunter.com/trends/bird-bros-gloriously-golden) are also naturally rich in additional nutrients, which make them a healthier alternative for consumers who are looking for a better way to fuel up in the morning. The Country Hen Heirloom Eggs will be available for purchase starting in January 2019 at Market Basket, Crosby’s Marketplace and Donelan Supermarkets locations throughout Massachusetts for between $3.99 and $4.99. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Provenance Preference:** Consumers are increasingly seeking out products with a focus on provenance, creating opportunities for traditional and locally-sourced offerings. - **Nutrient-dense Foods:** The trend towards healthier eating is driving demand for naturally nutrient-dense products, especially those low in harmful additives. - **Humane Certification:** Certification of humane treatment for animals is a growing trend, as consumers seek out products demonstrating ethical sourcing practices. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can benefit by offering more locally-sourced and nutrient-dense alternatives to traditional supermarket items, while adhering to humane animal treatment practices. - **Agriculture:** Agricultural producers should implement ethical sourcing methods for their animal products while also promoting nutritional benefits of their products for health-minded consumers. - **Retail:** Retailers should stock their shelves with products catering to consumers' provenance and nutrition preferences, particularly those with eco-friendly and humane positive certifications. ## Related on Trend Hunter - [Pasture-Raised Hen Eggs](https://www.trendhunter.com/trends/happy-egg-pastureraised-eggs.md) - [Affordable Eggs Partnerships](https://www.trendhunter.com/trends/affordable-eggs.md) - [Value-Sized Free Range Eggs](https://www.trendhunter.com/trends/happy-egg-co.md) - [Sustainably Raised Eggs](https://www.trendhunter.com/trends/naturegg-omega-plus-solar-free-range.md) - [British Barn-Laid Eggs](https://www.trendhunter.com/trends/bird-bros-roost-eggs.md) - [Free-Range Private Label Eggs](https://www.trendhunter.com/trends/coop-freerange-eggs.md) - [Cost-Conscious Egg Cartons](https://www.trendhunter.com/trends/cartons-of-eggs.md) - [Golden Yolk Egg Ranges](https://www.trendhunter.com/trends/bird-bros-white-gold.md) - [Heat-and-Eat Artisan Omelettes](https://www.trendhunter.com/trends/the-happy-egg-co-omelettes.md)