# Prepackaged Luxury Ads A Carefully Preserved Campaign for the Cosmopolitan in Las Vegas By Armida Ascano | Published 2010-11-14 | World Source: Trend Hunter, https://www.trendhunter.com/trends/the-cosmopolitan-in-las-vegas References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/the_cosmopolitan) & [fivestaralliance](http://www.fivestaralliance.com/luxury-hotels/las-vegas-nv/the-cosmopolitan-las-vegas?gclid=CL7ErPrOm6UCFQRqKgodTFTxJg) The Cosmopolitan in Las Vegas is a [luxury lounge and hotel](https://www.trendhunter.com/trends/above-beyond-campaign) that is sure to grab some attention for tourists. The campaign for this attraction markets directly to the "curious class" of those interested in [high-end living](https://www.trendhunter.com/trends/salute-the-detail), but not accustomed to it on a regular basis. The concept for this campaign falls right in life with this curiosity, as it shows well-groomed males and impeccably dressed females packaged in plastic wrap mid-party. This creates the tone that luxury is waiting for the consumer, creating mystery surrounding the Cosmopolitan in Las Vegas. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 14% | Activity: 14% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Luxury Marketing:** There is an opportunity for brands to create unique and intriguing marketing campaigns that target the curiosity of consumers interested in high-end living. - **Experiential Advertising:** Brands can explore creating immersive and visually captivating experiences to generate interest and excitement in their offerings. - **Unconventional Packaging:** Companies can experiment with unique packaging designs and materials to create a sense of intrigue and elevate their products' perception of luxury. ### Industries Being Reshaped - **Hospitality:** Luxury hotels and resorts can leverage creative and captivating marketing campaigns to attract curious travelers seeking unique and high-end experiences. - **Fashion:** Fashion brands can adopt unconventional marketing strategies, including innovative packaging, to create a sense of exclusivity and allure for their products. - **Entertainment:** Entertainment venues and attractions can explore immersive and experiential advertising campaigns to pique the interest of prospective visitors and distinguish themselves from competitors. ## Related on Trend Hunter - [Transformative Luxury Voyage Campaigns](https://www.trendhunter.com/trends/ritzcarlton-yacht-collections.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)