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# Supercharged Wireless Speakers
The Core Wireless Speaker Generates a Sonic Hologram

By Rahul Kalvapalle | Published 2014-10-23 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/the-core-wireless-speaker
References: [gizmag](http://www.gizmag.com/mass-fidelity-the-core-bluetooth-speaker/34345/) & [indiegogo](https://www.indiegogo.com/projects/the-core-wireless-speaker-system)

The Core [wireless speaker](https://www.trendhunter.com/trends/kef-muo), developed by Toronto-based [Mass Fidelity](https://www.trendhunter.com/trends/Facial-Health-Biometrics), offers high-quality wide stereo sound from a [portable package](https://www.trendhunter.com/trends/plus-minus-zero).

This speaker makes use of innovative Wave Field Synthesis technology, a completely novel way of rendering audio wherein the 'sound image' is produced by recreating the sound in space -- essentially, creating a sonic hologram. The resulting sound is purer and more accurate than traditional stereo sound.

The speaker includes a 120-watt digital amplifier, five custom mid/high speakers and Absolute Bass Technology for a complete, balanced sound.

Mass Fidelity has been operating an Indiegogo campaign to crowdfund production of The Core; the campaign has skyrocketed past its funding goal, a testament to the product's potential. A pledge of $389 will get you a single unit of The Core for $200 less than the suggested retail price.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 16% | Activity: 31% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **Wave Field Synthesis Technology:** Disruptive innovation opportunity: Explore the application of Wave Field Synthesis technology in other audio devices, such as headphones or car speakers.
- **Crowdfunding for Product Development:** Disruptive innovation opportunity: Other industries can leverage crowdfunding platforms like Indiegogo to raise funds for product development, creating a direct connection with consumers.
- **Portable High-quality Audio:** Disruptive innovation opportunity: Develop portable audio devices with high-quality sound to cater to the growing demand for on-the-go music experiences.

### Industries Being Reshaped

- **Audio Equipment:** Disruptive innovation opportunity: Investigate the integration of Wave Field Synthesis technology into existing audio equipment to enhance sound reproduction.
- **Consumer Electronics:** Disruptive innovation opportunity: Introduce more portable high-quality audio devices to capture the market of consumers seeking premium sound experiences on the move.
- **Crowdfunding Platforms:** Disruptive innovation opportunity: Explore the use of crowdfunding platforms for product development in industries beyond technology, such as fashion or home goods.

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