# Grocery Store Stunts Tossing $800K of Food By Juan Carlos Bonilla | Published 2008-06-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-coolest-way-to-shop References: [nothingtoxic](http://nothingtoxic.com/media/1209602514/The_Coolest_Way_to_Shop_You_Will_Ever_See) & [maxhavelaarfrance.org](http://www.maxhavelaarfrance.org/) The aim of this [viral video](https://www.trendhunter.com/trends/speed-shopping) is that it will increase sales to make up for the $800k in items destroyed shooting the ad. To shop like the man in this video, you'll need more physical talent and stealth than Michael Jordan! The question the clip leaves with me with is, what will happen if customers actually start to buy this way? The answer: a huge quantity of items will fly through the air, and [shopping will become an amusing experience](https://www.trendhunter.com/trends/smart-shopping-cart-1) for all! ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 19% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Flying-food Shopping:** Disruptive innovation opportunity: Develop technology to allow customers to shop by tossing items into their cart for a fun and engaging shopping experience. - **Viral Marketing Stunts:** Disruptive innovation opportunity: Create viral marketing campaigns that not only create buzz but also drive sales for businesses. - **Physical Talent-driven Shopping:** Disruptive innovation opportunity: Design stores that encourage physical activity as a way to engage customers and provide a unique shopping experience. ### Who This Affects Most - **Retail:** Disruptive innovation opportunity: Innovate in the retail space through technology or experiential design to create engaging and unique shopping experiences. - **Marketing:** Disruptive innovation opportunity: Develop marketing campaigns that create buzz, drive sales, and provide a memorable experience for customers. - **Food Industry:** Disruptive innovation opportunity: Explore new ways to sell and package food products to appeal to customers' desire for unique, fun, and interactive experiences while shopping. ## Related on Trend Hunter - [Gamified Grocery Activations](https://www.trendhunter.com/trends/asda-checkout-challenge.md) - [Grocery Store Ad Spots](https://www.trendhunter.com/trends/uk-supermarket-chain.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Supermarket-Themed Roller Rooms](https://www.trendhunter.com/trends/rollback.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Affordable Grocery Store Subscriptions](https://www.trendhunter.com/trends/affordable-grocery-store.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Throwback Grocery Campaigns](https://www.trendhunter.com/trends/summer-like-its-99.md) - [Streamlined Shoppable Video Ads](https://www.trendhunter.com/trends/ads-manager.md)