# Edible Brownie Batter Cups The Cookie Dough Café Has Debuted a New Brownie Batter Flavor By Katherine Pendrill | Published 2018-10-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-cookie-dough-caf References: [delish](https://www.delish.com/food-news/a23554339/edible-brownie-batter/) & [assets.thecookiedoughcafe](https://assets.thecookiedoughcafe.com/pdf/nutrition-facts/Brownie-Batter-Single.pdf) Edible cookie dough has recently become a popular snack option and now The Cookie Dough Café is extending the phenomenon to brownies as well. With its indulgent new Brownie Batter flavor, The Cookie Dough Café is making it easier than ever for consumers to enjoy the best part of baking: eating the batter. The Cookie Dough Café's new Brownie Batter flavor is a cup of [edible cookie dough](https://www.trendhunter.com/trends/snacking-dough-birthday-cake) made with real cocoa. Described as "the perfect indulgence for all chocolate lovers," the dough takes the rich, chocolaty taste of brownie batter and transforms it into a snack that you can enjoy without the risk of salmonella. The batter even comes in [single-serve cups](https://www.trendhunter.com/trends/spooners-cookie-dough), so you can enjoy a delicious cup of brownie batter on the go. Best of all, the sweet snack is [completely vegan](https://www.trendhunter.com/trends/readytoeat-vegan-cookies), so even those with dietary restrictions can enjoy. Image Credit: *The Cookie Dough Café.* ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Edible Brownie Batter:** The rise of edible cookie dough has created a demand for new flavors like brownie batter, providing opportunities for sweet treats that can be enjoyed without baking. - **Convenient Snacking:** Single-serve cups of brownie batter provide a portable and on-the-go option for consumers, presenting opportunities for convenient and indulgent snacking products. - **Vegan Food:** The availability of vegan brownie batter taps into the growing demand for plant-based options, allowing businesses to cater to the increasing number of consumers looking for cruelty-free treats. ### Sectors Adopting This - **Food Manufacturing:** The production of edible brownie batter and other innovative flavors creates opportunities for food manufacturers to expand their product lines and meet the growing consumer demand. - **Confectionery:** The introduction of edible brownie batter presents a disruptive innovation opportunity for the confectionery industry to create tempting new products that offer a unique twist on classic indulgences. - **Vegan Food Products:** With the emergence of vegan brownie batter, the vegan food industry has an opportunity to develop and market more dessert options that cater to the plant-based consumer base. ## Related on Trend Hunter - [vegan Ready-to-Bake Cookie Doughs](https://www.trendhunter.com/trends/readytobake-cookie-dough1.md) - [Dough-Flavored Frozen Snacks](https://www.trendhunter.com/trends/batter-bites.md) - [Cookie Dough Snack Bars](https://www.trendhunter.com/trends/dible-dough.md) - [Portable Edible Cookie Doughs](https://www.trendhunter.com/trends/whoa-dough.md) - [Ready-To-Bake Cookie Dough Desserts](https://www.trendhunter.com/trends/cookie-dough-skillet.md) - [Clean-Ingredient Cookie Doughs](https://www.trendhunter.com/trends/doughy.md) - [Hybrid Cookie Dough Pouches](https://www.trendhunter.com/trends/crumbl-cookies.md) - [Cookie Dough Baking Kits](https://www.trendhunter.com/trends/cookie-dough-baking-kit.md) - [Cookie Dough Activity Kits](https://www.trendhunter.com/trends/cookie-dough-mixes.md)