# Nostalgic Millennial Pink Sneakers The Converse Jack Purcell Has Undergone a Baby Pink Makeover By Ell Smith | Published 2017-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-converse-jack-purcell References: [hypebae](https://hypebae.com/2017/9/converse-jack-purcell-millennial-pink-retro) & [urbanoutfitters](https://www.urbanoutfitters.com/shop/converse-jack-purcell-suede-low-top-sneaker?category=womens-new-arrivals&color=065) The iconic silhouette of the [Converse](https://www.trendhunter.com/trends/jack-purcell-1935) Jack Purcell has undergone a baby pink makeover, after recently becoming available in a [Millennial pink pastel hue](https://www.trendhunter.com/trends/pink-glo-colorway). Sturdy and comfortable, these [retro classic sneakers](https://www.trendhunter.com/trends/stranger-things-converse) have stood the test of time, remaining a wardrobe staple since its first introduction in the 1970s. Now available in a light pink, these shoes aim to ease the transition into cooler seasons by adding a cheery, yet subtle, pop of color to any outfit. Deviating slightly from the shoe's traditional feel, these pink Jack Purcells combine the iconic rubber sole with an elegant suede material. These revamped retro shoes maintain the nostalgia of the original design while adding an extra element of youthful pastel coloring. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 38% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Millennial Pink Fashion:** The increasing popularity of Milliennial Pink in fashion presents an opportunity to create fresh designs that incorporate this trend into the market - **Retro Shoe Revamp:** With the resurgence of vintage aesthetics in fashion, there is a potential market for updating classic sneaker designs with modern twists, such as suede material and pastel colorways - **Comfortable Fashion:** As consumers continue to prioritize comfort in their wardrobe choices, there is an opportunity for brands to create fashion-forward sneakers with comfortable features ### Who This Affects Most - **Fashion Retail:** Fashion retailers can capitalize on the Millennial Pink trend by incorporating it into their collections, particularly in sneakers and other shoe designs - **Sneaker Manufacturing:** Manufacturers should consider exploring new textured materials and colorways to update classic shoe designs while still maintaining their iconic silhouettes - **Sportswear:** Sportswear brands can innovate by developing new customizable and comfortable shoe designs for athletes and enthusiasts alike in the casual sneaker market ## Related on Trend Hunter - [Heritage Loafer Footwear](https://www.trendhunter.com/trends/jack-purcell-1935.md) - [Chic Satin Pink Sneakers](https://www.trendhunter.com/trends/satin-pink.md) - [Villainess-Inspired High Tops](https://www.trendhunter.com/trends/poppy-pink.md) - [Rose-Hued Dad Sneakers](https://www.trendhunter.com/trends/new-balance-1906r-rose-sugar.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Minimal Hybrid Sneaker Loafers](https://www.trendhunter.com/trends/sneaker-loafer.md) - [Lush Pink-Floral Lifestyle Sneakers](https://www.trendhunter.com/trends/1906r-sneaker-collaboration.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md)