# Dialogue-Provoking Installations The Conversation Wall Allows You to Put Your Two Cents In By Vasiliki Marapas | Published 2014-05-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-conversation-wall References: [dailytouslesjours](http://www.dailytouslesjours.com/project/conversation-wall/) Designed for the unveiling of Umpqua Bank's South Lake Union Store, The Conversation Wall is a [temporary installation](https://www.trendhunter.com/trends/some-kind-of-practice) that is meant to [encourage a dialogue](https://www.trendhunter.com/trends/conversation-catalyst) between members of the local community. The South Lake Union community is still in its early stages of development, making it a hard audience to engage in conversation. However, The Conversation Wall allows citizens the opportunity to vocalize what is important to them. Indeed, these conversations play an integral role in informing our economy. The installation features an illuminated sign that reads "We want to have a conversation about ______." Participants are invited to complete the phrase via [text message submission](https://www.trendhunter.com/trends/fraimic). The submissions are filtered through categories in order to keep the topics applicable to the theme of how banking intersects with daily life. Everyone's contribution is publicly displayed, encouraging passers-by to enter the dialogue. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 66% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Community Dialogue:** As communities develop, businesses can create opportunities for conversation to generate community engagement and gain insights on local needs. - **Interactive Installations:** Businesses can use interactive installations to create unique experiences and provide a platform for public participation and engagement. - **Crowdsourced Innovation:** Crowdsourcing opinions and ideas can provide valuable insights for businesses to better understand their target audience. ### Sectors Adopting This - **Banking:** Banks can use interactive installations to create a space for community engagement and gain insights on how to better serve their local customers. - **Real Estate:** Real estate developers can use community engagement techniques like interactive installations to foster engagement and gain insights into the needs of the local community. - **Retail:** Interactive installations can be used by retail businesses to create an interactive and memorable shopping experience for customers. ## Related on Trend Hunter - [Performance-Driven Public Installations](https://www.trendhunter.com/trends/fourth-wall.md) - [Illuminating Park Installation Designs](https://www.trendhunter.com/trends/waterfront-park.md) - [Urban Text Installations](https://www.trendhunter.com/trends/peace-love-joy.md) - [Interactive Mountain Oracles](https://www.trendhunter.com/trends/whispering-mountains.md) - [Community Voices Installation](https://www.trendhunter.com/trends/unheard-voices-pavilion.md) - [Immersive Public Art Installations](https://www.trendhunter.com/trends/immersive-public-art-installation.md) - [Reflective Material Exhibits](https://www.trendhunter.com/trends/mirroring-dialogue.md) - [Urban Soundscape Installations](https://www.trendhunter.com/trends/moment-installation.md) - [Customer Co-Creation Pop-Ups](https://www.trendhunter.com/trends/you-speak-we-listened-pop-up.md)