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# Monochromatic Checkered Casualwear
WTAPS, Hiroshi Fujiwara, & THE CONVENI Join Forces on a Capsule

By Amy Duong | Published 2019-01-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-conveni
References: [highsnobiety](https://www.highsnobiety.com/p/wtaps-fragment-design-collab/) & [highsnobiety](https://www.highsnobiety.com/tag/the-conveni/)

Japanese streetwear imprint WTAPS works with fragment design by Hiroshi Fujiwara, and Tokyo concept retailer THE CONVENI on a three-way collaborative collection for the Winter 2019 season. The trio designed the casualwear pieces with inspiration drawn from the game Othello, also known as Reversi. It is a strategy board game by Mattel and it boasts a checkerboard pattern of black and white details.

The capsule features a long sleeve checkered shirt, short and long sleeve tees in black or white options, and the actual board game itself. The collaborative capsule comes with a miniature iteration of the came that come with branded counter pieces in place of the original pieces. The capsule is now available to shop at Tokyo's THE CONVENI store location.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 46% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Checkered Casualwear:** Disruptive innovation opportunity: Explore new design possibilities by incorporating checkered patterns into casualwear collections.
- **Three-way Collaborative Collections:** Disruptive innovation opportunity: Foster collaboration between multiple brands to create unique and desirable products.
- **Inspiration From Board Games:** Disruptive innovation opportunity: Utilize the popularity of board games as a source of inspiration for fashion collections.

### Who This Affects Most

- **Streetwear Apparel:** Disruptive innovation opportunity: Introduce innovative design elements and collaborations to the streetwear industry.
- **Retail:** Disruptive innovation opportunity: Create exclusive capsule collections that drive foot traffic and sales for brick-and-mortar stores.
- **Toy and Game:** Disruptive innovation opportunity: Expand into fashion collaborations and themed products to tap into the growing demand for board games.

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