# Modelling Contortionist Editorials 'The Contortionist' Demonstrates the Flexibility of Fashion By Sarah Dos Santos | Published 2013-12-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-contortionist References: [behance.net](http://www.behance.net/gallery/-FASHION-EDITORIAL-The-Contortionist/12751453) & [weareoskar](http://www.weareoskar.com) 'The Contortionist' is a unique display of fashion, movement and freedom. The shoot made the cover of a special issue of Victoire Magazine, Brussels (Belgium) and it shows a model twisting and bending her body into different shapes as she wears the stylish items from the collection. As a result, the shoot shows the durability, flexibility and great quality of the items she's wearing. When most women go shopping they want to look good and feel comfortable. Wearing a pair of dress pants that limit your ability to run for the train doesn't cut it anymore. You don't want to tear your clothes every time you move a bit out of your space bubble. This advertising strategy is so clever. It displays all the beautiful items of the collection while proving -- thanks to 'The Contortionist' -- the garments can withstand the movements of an active woman. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 57% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Fashion Contortionism:** Brands can explore innovative designs and materials that allow for flexibility and movement in fashion, catering to the needs of active women. - **Durability and Flexibility:** There is an opportunity for brands to market their clothing as durable and flexible, highlighting the quality and functionality of their products. - **Fashion Advertising:** Fashion brands can use unique and visually striking advertising strategies, such as contortionist editorials, to showcase their collections in a memorable and engaging way. ### Who This Affects Most - **Fashion:** Fashion brands can incorporate contortionism-inspired designs and materials into their collections, targeting the market of active women. - **Marketing and Advertising:** Marketers can explore creative and unique advertising strategies, like contortionist editorials, to grab the attention of consumers and promote fashion brands. - **Fitness and Activewear:** The fitness and activewear industry can collaborate with fashion brands to create clothing that combines style, durability, and flexibility, meeting the needs of active individuals. ## Related on Trend Hunter - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Ballet-Inspired Altheticwear](https://www.trendhunter.com/trends/en-pointe-collection.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)