# Programmable Button Smartwatches The Connect 2.0 from Movado is a Wear OS Watch with Many Features By Daniel Johnson | Published 2019-09-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-connect-20 References: [engadget](https://www.engadget.com/2019/09/20/movado-connect-2/) & [movado](https://www.movado.com) Movado recently revealed the newsest Wear OS smartwatch, which has been titled the 'Connect 2.0.' The watch, like other models, from the company, features a single dot design. The Connect 2.0 will be available to consumers beginning in October, and it will have a price range form $498-750. However, pre-orders are currently available on the company website. The new Movado watch will be powered by a 'Qualcomm Snapdragon 3100' chipset. The watch will also have a customizable strap and watch face. Other features include a heart rate monitor, GPS, storage space and programmable buttons. When the device is purchased the buttons will launch Google Fit or Google Pay, however, the buttons can be changed to perform any function the owner wishes. Image Credit: Movado ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 67% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Programmable Buttons:** Disruptive innovation opportunity: Creating wearable devices with customizable buttons that can be programmed to perform any function. - **Smartwatches with Customizable Features:** Disruptive innovation opportunity: Designing smartwatches with customizable straps and watch faces to cater to individual preferences and styles. - **Integrated Wearable Technology:** Disruptive innovation opportunity: Developing smartwatches with integrated features like heart rate monitoring, GPS, and storage space for enhanced user experience. ### Sectors Adopting This - **Wearable Technology:** Disruptive innovation opportunity: Creating innovative wearable devices with advanced features and customizable options to meet the growing demands of tech-savvy consumers. - **Fashion and Accessories:** Disruptive innovation opportunity: Combining fashion and technology by designing customizable straps and watch faces to create unique and personalized smartwatches. - **Health and Fitness:** Disruptive innovation opportunity: Utilizing smartwatches with integrated features like heart rate monitoring and GPS to track and improve health and fitness performance. ## Related on Trend Hunter - [High-End Timepiece Smartwatches](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3.md) - [Opulent Workout-Tracking Smartwatches](https://www.trendhunter.com/trends/xiaomi-watch-2-pro.md) - [Sleel Customizable Smartwatches](https://www.trendhunter.com/trends/watch-pro-2.md) - [Powerful Customization-Focused Smartwatches](https://www.trendhunter.com/trends/skagen-falster-6.md) - [Affordable Android Smartwatches](https://www.trendhunter.com/trends/oneplus-watch-3.md) - [Omni-Compatible Budget Smartwatches](https://www.trendhunter.com/trends/motorola-moto-watch-120.md) - [Streamlined Interface Smartwatches](https://www.trendhunter.com/trends/moto-watch-100.md) - [Stylish Smartwatch Designs](https://www.trendhunter.com/trends/active-2-smartwatch.md) - [Highly Customizable Smartwatches](https://www.trendhunter.com/trends/layer-2.md)