# Heavy-Duty Scratching Posts The Cone By Wiski Is a Durable, and Elegant Scratching Post for Cats By Mary Van Puymbroeck | Published 2017-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-cone-by-wiski References: [yankodesign](http://www.yankodesign.com/2017/05/24/the-cone-by-wiski/) & [kickstarter](https://www.kickstarter.com/projects/wiskicat/the-cone-by-wiski-scratch-beautifully) Cats are well-known for their tendency to scratch in unwanted places, but the Cone by [Wiski](https://www.trendhunter.com/trends/felt-cat-bed) hopes to change this behavior. The Cone is distinguished in its design. Made to look great in your home, the accessory is available in four different colorways all with an elegant and modern aesthetic. It is tall, sturdy and made of a [solid steel frame](https://www.trendhunter.com/trends/steel-cat-litter-box) so that your cat can't knock it over when vigorously scratching. The cover zips on and off when it needs to be washed or replaced, meaning you will never have to replace the entire device. The Cone by Wiski also features a [sleeping nook](https://www.trendhunter.com/trends/cat-cafe-beds) so your cat can have a well-deserved nap between scratches. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 11% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Elegant Scratching Posts:** Designing scratching posts with an elegant and modern aesthetic can disrupt the market by appealing to cat owners who value both functionality and style. - **Easy Maintenance Accessories:** Creating scratching posts with easily removable and washable covers can be a disruptive innovation opportunity in providing convenience to cat owners and extending the lifespan of the product. - **Multi-functional Cat Furniture:** Incorporating additional features like a sleeping nook in scratching posts can offer a disruptive innovation opportunity by providing a versatile and space-saving solution for cat owners. ### Sectors Adopting This - **Pet Supplies:** The pet supplies industry can benefit from the trend of designing elegant scratching posts that cater to the preferences of cat owners who want functional and visually appealing products. - **Furniture and Home Decor:** The furniture and home decor industry can explore the opportunity of creating easy maintenance accessories like scratching posts with removable and washable covers to cater to pet owners' needs for convenience and durability. - **Pet Furniture:** The pet furniture industry can tap into the demand for multi-functional cat furniture by incorporating features like sleeping nooks in scratching posts that provide a space-saving solution for cat owners in small living spaces. ## Related on Trend Hunter - [Feline-Friendly Scratch Posts](https://www.trendhunter.com/trends/coral-scratcher.md) - [L-Shaped Pet Scratching Furniture](https://www.trendhunter.com/trends/catvas.md) - [Stylish Stimulating Cat Towers](https://www.trendhunter.com/trends/catit.md) - [Contemporary Cat Furniture](https://www.trendhunter.com/trends/Cat-Furniture-1.md) - [Pyramidal Feline Furniture Designs](https://www.trendhunter.com/trends/multifunctional-cat-furniture.md) - [Elegant Cat Perches](https://www.trendhunter.com/trends/vista-cat-perch.md) - [Smart Cat Shelters](https://www.trendhunter.com/trends/the-pawswing-neo.md) - [Hybrid Feline-Friendly Furniture](https://www.trendhunter.com/trends/minimalist-cat-tower.md) - [Cat Tree Furniture Concepts](https://www.trendhunter.com/trends/slash-cat-tree.md)