# Luxury Experiential Event Brands The Concierge Club Expands to the US Market By Grace Mahas | Published 2023-02-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-concierge-club References: [theconciergeclub](https://www.theconciergeclub.ca/) & [circadianwellness](https://www.circadianwellness.com/)  Monica Gomez is a highly innovative business leader and founder of The Concierge Club, a premium event and experiential marketing agency. Headquartered in Toronto, Canada, the brand has gained recognition for creating exceptional star-studded events and brand activations. As a certified Woman and Minority Owned business, The Concierge Club has become a trailblazer in the industry. In recent years, Monica's forward-thinking mindset has led to the successful expansion of her brand to the US, despite the challenges posed by the pandemic. Her expertise in luxury experiential events has been sought after by notable brands and personalities, such as [Sephora](https://www.trendhunter.com/trends/shimmer-studio-by-sephora), Valentino, [Gucci](https://www.trendhunter.com/trends/zero-collective), [Microsoft](https://www.trendhunter.com/trends/guul), and Justin Bieber's family. Monica's passion for innovation is not limited to The Concierge Club. She recently co-founded Circadian Wellness, reflecting her commitment to exploring new business ventures and opportunities. Monica's exceptional leadership and innovative spirit have established her as a prominent figure in the industry, pushing the boundaries of what's possible in experiential marketing. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 58% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Luxury Experiential Events:** Innovative experiential and high-end event activations that create exceptional experiences. - **Women and Minority Owned Businesses:** Increased support and recognition for women and minority-owned businesses disrupting the market. - **New Business Ventures:** Entrepreneurial innovation and new business opportunities based on industry trends. ### Who This Affects Most - **Event Planning and Experiential Marketing:** Luxury event planning and experiential marketing agencies that specialize in creating exceptional experiences. - **Wellness Tourism:** Experiential travel and wellness tourism, centered around mindfulness and wellness-based activities and experiences. - **Retail and Fashion:** High-end fashion and retail brands that use innovative experiential marketing to create distinct brand activations. ## Related on Trend Hunter - [Caribbean Influencer Events](https://www.trendhunter.com/trends/carnival-oasis-2023.md) - [Caribbean-Inspired Gifting Suites](https://www.trendhunter.com/trends/the-well-connected.md) - [Elora Entertainment Collaborations](https://www.trendhunter.com/trends/icons-series-2025.md) - [Caribbean Cultural Celebrations](https://www.trendhunter.com/trends/carnival-oasis-2024.md) - [Luxury Travel Concierge Services](https://www.trendhunter.com/trends/travel-concierge-service.md) - [Female-Focused Toronto Networks](https://www.trendhunter.com/trends/monday-girl-social-club.md) - [Miami-Themed Anniversary Celebrations](https://www.trendhunter.com/trends/alchemysts.md) - [Invite-Only Membership Programs](https://www.trendhunter.com/trends/nylon-membership.md) - [Empowering Youth-Focused Branding Initiatives](https://www.trendhunter.com/trends/hallie-clarke.md)