# Complimentary Compliments QVC Beauty's ‘The Complimentor' Bryan Lacey Sends a Po By Gemma Vardon | Published 2010-11-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-complimentor References: [metro](http://www.metro.co.uk/news/845701-charmer-aims-to-set-new-record-for-complimenting-women) & [qvcuk](http://www.qvcuk.com/qvcbeauty) Bryan Lacey (aka ‘The Complimentor) is walking the streets of Britain giving out 100,000 [free compliments](https://www.trendhunter.com/trends/compassion-stores). Recruited by QVC Beauty, ‘The Complimentor’ is an idea which attempts to [cheer up the city of London](https://www.trendhunter.com/trends/really-good-mood-machine), one compliment at a time. The idea is in response to research that reveals that two in five women have not received a single compliment in the past year and an inconsiderate quarter of men not thinking to dish them out! See this QVC Beauty ‘The Complimentor’ in action in the featured video. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 19% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Positive Culture:** Creating a culture of positivity and appreciation can have a significant impact on people's well-being and productivity, disrupting traditional workplace dynamics. - **Random Acts of Kindness:** Promoting and participating in random acts of kindness can spread positivity and make a difference in people's lives, challenging the norm of self-centeredness. - **Emotional Well-being:** Recognizing the importance of emotional well-being and actively nurturing it can lead to happier and healthier individuals, disrupting the focus solely on physical health. ### Sectors Adopting This - **Retail:** Implementing initiatives that promote kindness and positivity within the retail industry can enhance customer experiences and loyalty, disrupting the traditional transactional approach. - **Marketing/advertising:** Incorporating messages and campaigns centered around appreciation and positivity in marketing and advertising efforts can resonate with consumers on a deeper level, challenging conventional tactics. - **Social Services/community Outreach:** Engaging in community outreach programs that focus on spreading kindness and uplifting others can strengthen social bonds and create a more supportive society, disrupting the isolation and indifference often prevalent in communities. ## Related on Trend Hunter - [Personalized Image Insights](https://www.trendhunter.com/trends/ai-praise.md) - [Daily AI-Generated Compliments](https://www.trendhunter.com/trends/aicomplimentme.md) - [Digital Emotional Support](https://www.trendhunter.com/trends/compliment-me1.md) - [Movie-Inspired Dating App Features](https://www.trendhunter.com/trends/bumble-barbie-compliments.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Doorstep Carol Concerts](https://www.trendhunter.com/trends/carol-concert.md) - [Beauty Comedy Collaborations](https://www.trendhunter.com/trends/comedy-collaboration.md) - [Bakery-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/clarins-sweet-spot.md) - [Charitable Beauty Product Boxes](https://www.trendhunter.com/trends/look-good-feel-better-x-the-perfume-shop.md)