# Cookie-Style Protein Bars Lenny & Larry’s The Complete Cookie-fied Bar is Fueled by Plant Protein By Laura McQuarrie | Published 2021-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-complete-cookiefied-bar References: [trndmonitor](https://trndmonitor.com/bar-spotlight-lenny-larrys-unveils-their-first-ever-plant-based-protein-bar/) & [lennylarry](http://www.lennylarry.com/) The Complete Cookie-fied Bar is the first-ever [plant-based protein bar](https://www.trendhunter.com/trends/clif-builders) by [Lenny & Larry's](https://www.trendhunter.com/trends/cookiefied-big-bar) and it shares a satisfying way for people to up their protein intake on the go. The first nutrition bar from the brand boasts just six grams of sugar, plus 12 grams of plant-based protein. The [soft and chewy protein bar](https://www.trendhunter.com/trends/hearty-bars) promises to appeal to fans of Lenny & Larry's signature crunchy cookie pieces, as well as those who are looking for treats that are free from gluten and GMOs. The cookie-like protein bars are available in varieties like Peanut Butter Chocolate Chip and Chocolate Almond Sea Salt to start, and a third Cookies & Creme flavor will be joining the lineup in the fall. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 46% | Activity: 88% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein Bars:** Lenny & Larry's has introduced plant-based protein bars as an alternative to traditional protein bars. - **Gluten-free Protein Bars:** Lenny & Larry's gluten-free protein bars cater to the dietary needs of consumers who avoid gluten. - **Low-sugar Protein Bars:** Lenny & Larry's low-sugar protein bars offer an appealing option to health-conscious consumers. ### Where This Applies - **Fitness and Nutrition:** Manufacturers in the fitness and nutrition industry can leverage the plant-based, gluten-free, and low-sugar trend to enter the market. - **Plant-based Food:** The launch of Lenny & Larry's plant-based protein bars presents an opportunity for companies in the plant-based food industry to expand their product offerings. - **Gluten-free Food:** Manufacturers in the gluten-free food industry can capitalize on the demand for gluten-free protein bars and expand their product lines. ## Related on Trend Hunter - [Oversized Plant Protein Bars](https://www.trendhunter.com/trends/cookiefied-big-bar.md) - [Cookie-Inspired Snack Bars](https://www.trendhunter.com/trends/strawberries-crme-cookiefied-bar.md) - [Protein-Enhanced Cookies](https://www.trendhunter.com/trends/lenny-larrys1.md) - [Protein-Rich Cookies](https://www.trendhunter.com/trends/banana-chocolate-chip-complete-kickstart-bar.md) - [Plant-Powered Breakfast Bars](https://www.trendhunter.com/trends/complete-kickstart-bar.md) - [Shortcake-Inspired Protein Cookies](https://www.trendhunter.com/trends/strawberry-shortcake-complete-cookie.md) - [Protein-Packed Wafer Snack Bars](https://www.trendhunter.com/trends/lenny-larrys-dipd-wafer-bar.md) - [Chocolaty Banana Breakfast Bars](https://www.trendhunter.com/trends/complete-kickstar-bar.md) - [Candy-Like Protein Bars](https://www.trendhunter.com/trends/misfit-plant-based-protein-bars.md)