# Cocktail-Flavored Yogurts The Collective Piña Colada Yogurt is Limited-Edition By Michael Hemsworth | Published 2019-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-collective-pia-colada-yogurt References: [foodbev](https://www.foodbev.com/news/the-collective-introduces-first-cocktail-inspired-yogurt-flavour/) & [thecollectivedairy](https://www.thecollectivedairy.com) The new The Collective Piña Colada yogurt has been unveiled by the UK-based dairy brand as a summertime product that's sure to catch the attention of [cocktail enthusiasts](https://www.trendhunter.com/trends/pia-colada-with-pulp). Limited-edition and inspired by the namesake cocktail, the yogurt is part of the brand's new Happy Hour campaign that will include a total of [three flavors in total](https://www.trendhunter.com/trends/cake-flavored-yogurt) that will be launching until 2020. The yogurt is free of alcohol and comes packaged in a special tub that is applicable for recycling at plants across the UK. The Collective Piña Colada yogurt was spoke on by Co-Founder of The Collective Amelia Harvey who said, "We know that now more than ever, consumers are searching for that moment or time, in a day, that brings them happiness and our new piña colada gourmet live yoghurt, as well as the exciting Happy Hour flavours we have in the pipeline, will do just that.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 32% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Yogurts:** The emergence of limited-edition cocktail-flavored yogurts presents an opportunity for brands to tap into the novelty factor and create buzz among consumers. - **Alcohol-free Yogurt:** The development of alcohol-free yogurt flavors allows brands to offer cocktail-inspired options to a wider audience, including those who prefer not to consume alcohol. - **Happy Hour Campaigns:** The introduction of Happy Hour-themed yogurt flavors opens up possibilities for brands to create engaging and experiential marketing campaigns centered around the idea of indulgence and enjoyment. ### Where This Applies - **Dairy Products:** Dairy product manufacturers can explore the opportunity of innovating and expanding their product lines by introducing cocktail-flavored yogurts to cater to consumer demand for unique and indulgent dairy experiences. - **Food and Beverage:** The food and beverage industry can leverage the trend of cocktail-flavored yogurts to create new beverage and dessert options that combine the flavors and appeal of cocktails with the health benefits of yogurt. - **Packaging and Recycling:** The emergence of cocktail-flavored yogurts packaged in special tubs that are recyclable at plants across the UK provides an opportunity for the packaging and recycling industry to develop sustainable solutions for single-use packaging in the food industry. ## Related on Trend Hunter - [Fruity Plant-Based Protein-Rich Yogurts](https://www.trendhunter.com/trends/strawberry-protein-yog.md) - [Citrusy Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/coconut-cult-yogurts.md) - [Artisan Autumnal Yogurts](https://www.trendhunter.com/trends/spiced-plum-custard-yogurt.md) - [Fruity Coconut Yogurt Alternatives](https://www.trendhunter.com/trends/raspberry-coconut-yog.md) - [Dairy-Free Yogurt Pots](https://www.trendhunter.com/trends/dairyfree-yog-pots.md) - [Limited-Edition Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/probiotic-coconut-yogurts.md) - [Triple-Layer Matcha Yogurts](https://www.trendhunter.com/trends/strawberry-matcha-yogurt.md) - [Functional Flavorful Yogurt Pouches](https://www.trendhunter.com/trends/yoghurt-pouch.md) - [Collaborative Coconut Yogurts](https://www.trendhunter.com/trends/vanilla-malkshake.md)