# Herbaceous Vanilla Yogurts The Collective Great Dairy Blends Vanilla, Rhubarb and Lemongrass By Laura McQuarrie | Published 2016-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-collective-great-dairy References: [trndmonitor](https://trndmonitor.com/dairy-spotlight-the-collective-rhubarb-vanilla-lemongrass/) & [thecollectivedairy](http://thecollectivedairy.co.uk/yoghurt/gourmet/rhubarb-vanilla-lemongrass-450g/) One of The Collective Great Dairy's newest product blends yogurt with a double layer of fruit compote in a range of unexpected flavors. The Rhubarb, Vanilla + Lemongrass Gourmet Live Yoghurt is thick, creamy and puts a fresh new spin on the classic taste of Madagascan vanilla. The product is made with milk from British cows, all-natural ingredients and is rich with [beneficial live cultures](https://www.trendhunter.com/trends/real-living-yogurt). Alongside highlighting these as standout product features, The Collective Great Dairy notes that the yogurt is free from both gluten and "nasties." The spread of foodie culture has invited consumers to expand their minds when it comes to unique food hybrids and flavors, especially when it comes to [tried-and-true dairy products](https://www.trendhunter.com/trends/trewithen-dairy-products) that are in competition with many appealing [non-dairy alternatives](https://www.trendhunter.com/trends/dairyfree-yogurts). ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Herbaceous Yogurt Blends:** The trend of introducing herb flavors to yogurt can be disruptive and differentiate products in the crowded yogurt market. - **Double Layer Fruit Compotes:** Double layer fruit compotes in yogurt can attract consumers who crave uniquely flavored and textured yogurt options. - **Non-dairy Alternatives Competition:** As non-dairy alternatives gain popularity, dairy product makers can capitalize on unique flavor combinations to stand out in the marketplace. ### Industries Being Reshaped - **Dairy Industry:** The dairy industry can innovate by adding unique flavor profiles to traditional dairy products to entice consumers looking for something new. - **Health Food Industry:** Combining healthy and natural ingredients in innovative ways, such as this yogurt with beneficial live cultures and no gluten or 'nasties,' can disrupt the health food industry. - **Food Manufacturing Industry:** The use of all-natural and unique ingredients in dairy products can differentiate new products and introduce disruptive innovation opportunities for food manufacturing companies. ## Related on Trend Hunter - [Artisan Autumnal Yogurts](https://www.trendhunter.com/trends/spiced-plum-custard-yogurt.md) - [Dairy-Free Yogurt Pots](https://www.trendhunter.com/trends/dairyfree-yog-pots.md) - [Fruity Coconut Yogurt Alternatives](https://www.trendhunter.com/trends/raspberry-coconut-yog.md) - [Flavorful Australian Yogurts](https://www.trendhunter.com/trends/dairy-farmers-thick-creamy.md) - [Fruity Plant-Based Protein-Rich Yogurts](https://www.trendhunter.com/trends/strawberry-protein-yog.md) - [Citrusy Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/coconut-cult-yogurts.md) - [Gut-Friendly Plant-Based Yogurts](https://www.trendhunter.com/trends/the-coconut-collaborative-gut-health-yog.md) - [Decadent Yogurt Snacks](https://www.trendhunter.com/trends/decadent-yogurt-snacks.md) - [Limited-Edition Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/probiotic-coconut-yogurts.md)