# Beer-Themed Celebratory Cakes Baskin-Robbins Brought Back its Iconic 'The Cold One' Cake By Colin Smith | Published 2022-06-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-cold-one References: [news.baskinrobbins](https://news.baskinrobbins.com/blog/June-menu-lineup-2022)  [Baskin-Robbins](https://www.trendhunter.com/trends/limitedtime-easter-cake) announced the return of its fan-favorite beer-themed cake 'The [Cold](https://www.trendhunter.com/trends/dunkin-and-harpoon-brewery) [One](https://www.trendhunter.com/trends/proprietary-training).' Returning just in time for Father's Day celebrations, this cake resembles a large, frothy pint with a shimmering orange color and a bright white handle. The cake itself is an ice cream cake that can be customized with any flavor available at Baskin-Robbins to suit the tastes of the party. In addition to releasing this special Father's Day-themed ice cream cake, Baskin-Robbins is offering a promotion where customers can receive $5 off an eligible order of $35 or more by entering the code "GRILLMASTER" at checkout. This promotion will be eligible until June 15th, 2022, in the lead-up to Father's Day celebrations. It is important to note that customers can pre-order cakes to be ready at a certain date, meaning the deal can be used for advance orders as well. Image Credit: Baskin-Robbins ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 59% | Activity: 74% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Beer-themed Cakes:** More bakeries or food companies can create their own beer-themed cakes to cater to consumers who want a unique way to celebrate special occasions. - **Customizable Ice Cream Cakes:** Businesses in the dessert industry can offer customizable ice cream cakes to appeal to consumers who prefer personalized treats. - **Promotions and Discounts for Special Occasions:** Companies can offer promotions and discounts for special occasions to incentivize consumers to purchase their products during these celebratory periods. ### Industries Being Reshaped - **Bakery:** Bakeries can offer beer-themed cakes to cater to non-traditional celebratory treats or customizable ice cream cakes to cater to a customer's exact tastes. - **Ice Cream:** Ice cream companies or businesses can use ice cream cakes as a unique way to promote their products or enter the cake industry via customizable ice cream cakes. - **Retail:** Retail businesses can leverage promotions or discounts to appeal to consumers during holiday seasons or special occasions and increase sales. ## Related on Trend Hunter - [Promotional Father's Day Cakes](https://www.trendhunter.com/trends/grillmaster-cake.md) - [Vibrant Spring-Forward Cakes](https://www.trendhunter.com/trends/limitedtime-easter-cake.md) - [Seasonal Ice Cream Cakes](https://www.trendhunter.com/trends/happy-hollydays-cake.md) - [Rainbow Sprinkle-Studded Cakes](https://www.trendhunter.com/trends/confetti-crazy-cake.md) - [Frozen Box-Packaged Cakes](https://www.trendhunter.com/trends/cake-in-a-box.md) - [Cake-Inspired Ice Creams](https://www.trendhunter.com/trends/german-chocolate-cake-ice-cream.md) - [Icy Heart-Shaped Desserts](https://www.trendhunter.com/trends/crazy-for-you-cake.md) - [Retro Ice Cream Menus](https://www.trendhunter.com/trends/new-orange-cream-float.md) - [Easter Egg-Inspired Cakes](https://www.trendhunter.com/trends/get-eggcited-cake.md)