# Moon-Inspired Packaging The Coffee House Unveils New Landscape-Themed Packaging for Its Mooncakes By Grace Mahas | Published 2019-10-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-coffee-house References: [thedieline](https://thedieline.com/blog/2019/10/14/were-captivated-by-the-illustrations-for-this-mooncake-packaging) & [thedieline](https://thedieline.com/blog/2019/10/14/were-captivated-by-the-illustrations-for-this-mooncake-packaging) The [Coffee House](https://www.trendhunter.com/trends/commemorative-can) recently launched its second annual mooncake treat in the Vietnamese market in celebration of the Mid-Autumn Festival. Its new packaging was expertly crafted and showcases hand-crafted illustrations of a city skyline on a night with a full moon. The landscape's sky is filled with beautiful lanterns known as 'Sai Gon silent night' and also boasts white bunnies jumping amid the moon. The Coffee House's [mooncake packaging](https://www.trendhunter.com/trends/artemis-ii) is made using [stamping foil](https://www.trendhunter.com/trends/cosmic-teal) that replicates a moon's halo. This gold shading is depicted throughout the packaging in the waterways, on the houses' roofs, and amid the clouds in the sky. Together, the packaging is more akin to a piece of art than a simple package of mooncake and will surely set the brand apart from competitors ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 71% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Artistic Packaging:** The trend of using packaging as a canvas for artistic expression and storytelling opens up opportunities for brands to create unique and visually appealing products. - **Landscape-themed Designs:** The use of landscape-themed designs on packaging provides brands with an opportunity to evoke a sense of nostalgia and create a visually captivating experience for consumers. - **Stamping Foil Innovation:** The use of stamping foil to replicate celestial elements such as a moon's halo in packaging allows for innovative and eye-catching designs that can elevate a brand's product offerings. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore artistic packaging to differentiate their products and create a memorable experience for consumers. - **Retail:** The retail industry can leverage landscape-themed designs on packaging to enhance the visual appeal of their products and attract customers. - **Packaging and Printing:** The packaging and printing industry can innovate by incorporating stamping foil techniques to create unique and visually striking designs for various products. ## Related on Trend Hunter - [Elegant Miniature Mooncake Boxes](https://www.trendhunter.com/trends/miniature-mooncake-box.md) - [Exquisite Mooncake Collections](https://www.trendhunter.com/trends/sofitel-legend-metropole-hanoi.md) - [Exquisite Mooncake Gift Boxes](https://www.trendhunter.com/trends/mooncake-gift-box.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Elegantly Packaged Mooncakes](https://www.trendhunter.com/trends/elegantly-packaged-mooncakes.md) - [Sophisticated Mid-Autumn Festival Lines](https://www.trendhunter.com/trends/mariebelle-new-york.md) - [Limited-Edition Festival-Inspired Treats](https://www.trendhunter.com/trends/midautumn-festival-2023-collection.md) - [Vegan Autumn Mooncake Boxes](https://www.trendhunter.com/trends/autumn-mooncake-box.md) - [Luxurious Two-Tier Mooncake Boxes](https://www.trendhunter.com/trends/regent-hong-kong.md)