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# Plant-Based Breakfast Snacks
The Coffee Bean & Tea Leaf Launches a Menu with Meat-Free Options

By Francesca Mercurio | Published 2021-08-25 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/the-coffee-bean-tea-leaf1
References: [qsrmagazine](https://www.qsrmagazine.com/news/coffee-bean-tea-leaf-launches-fall-menu-plant-based-products)

Leading coffee roaster and tea leaf retailer, The [Coffee Bean & Tea Leaf](https://www.trendhunter.com/trends/world-of-tea-collection), announce their new fall menu that features a variety of plant-based products.

As plant-based food alternatives expand on menus throughout the U.S., and while 50 percent of Americans attempt to incorporate plant-based food into their diet, the company felt it was time to launch a more sustainable menu. The Coffee Bean & Tea Leaf has partnered with Beyond Meat to bring numerous plant-based alternatives to its fall menu. The fall menu features a [Beyond Meat Breakfast](https://www.trendhunter.com/trends/veggies-made-great-1) Sausage to cater to growing consumer demands.

The Beyond Meat Breakfast Sausage offers a meat-free alternative to the popular pork breakfast sausage and is made with no GMOs, antibiotics, or hormones. This delicious product is available to guests now through October 31.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 41% | Activity: 67% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Expanding Plant-based Offerings:** As plant-based food alternatives become more popular, there is an opportunity for companies to expand their plant-based offerings and explore new ingredients and flavors.
- **Partnerships with Plant-based Companies:** Partnering with plant-based companies like Beyond Meat can help companies offer innovative and sustainable options to meet growing consumer demand.
- **Limited-time Seasonal Menus:** Limited-time seasonal menus featuring plant-based options can generate excitement among consumers and encourage them to try new products.

### Industries Being Reshaped

- **Food and Beverage:** As consumers increasingly seek out plant-based options, there is an opportunity for companies in the food and beverage industry to innovate and expand their plant-based offerings in response.
- **Restaurant and Hospitality:** Restaurants and cafes can tap into the growing demand for plant-based options by offering more creative and flavorful meat-free alternatives to traditional dishes.
- **Agriculture and Food Technology:** Plant-based options require alternative ingredients and innovating in the agricultural and food technology space can help companies create sustainable and innovative plant-based products.

## Related on Trend Hunter

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