# Customizable Cocktail Kits The Cocktail Society Conveniently Delivers Bottled Cocktails By Laura McQuarrie | Published 2021-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-cocktail-society References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/06/the-cocktail-service-launches-subscription-box/) & [thecocktailsociety.uk](https://thecocktailsociety.uk/) During the pandemic, The Cocktail Society responded to data that showed a 50.2% spending increase on subscription services and saw an opportunity to fill a gap in the market with its [bottled cocktails](https://www.trendhunter.com/trends/coppa-cocktails), [kits and hampers](https://www.trendhunter.com/trends/craft-cocktail-trio). The new drinks subscription makes it easy for consumers to get a variety of cocktails conveniently delivered to their door. The debut box from the brand includes options of a Smoked Old Fashioned, Coconut & Kaffir Lime Leaf Daiquiri, Oak Aged Sloe Negroni or Salted Caramel Espresso Martini. On a monthly basis, members get their choice of [seasonal cocktails](https://www.trendhunter.com/trends/premium-seasonal-cocktails), plus other products like snacks and The Cocktail Society’s magazine, Drink Up. There's also the opportunity to connect with a virtual service for drink-related questions. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 25% | Activity: 39% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Bottled Cocktails:** The pandemic has led to an increase in demand for subscription services and bottled cocktails, providing a disruptive innovation opportunity for companies to offer customizable cocktail kits. - **Drinks Subscription:** The rise in subscription services has created an opportunity for companies to offer customizable drinks subscription that deliver a variety of cocktails to consumers' doors. - **Virtual Drink Service:** The demand for virtual services during the pandemic presents a disruptive innovation opportunity for companies to offer personalized drink-related advice to customers. ### Where This Applies - **Alcohol Industry:** The increase in demand for bottled cocktails and drinks subscription presents a disruptive innovation opportunity for the alcohol industry to offer customizable cocktail kits. - **Subscription Industry:** The rise in popularity of subscription services creates an opportunity for companies to offer customizable drinks subscription services. - **Virtual Service Industry:** The pandemic has led to an increase in demand for virtual services, presenting a disruptive innovation opportunity for companies to offer personalized drink-related advice to consumers. ## Related on Trend Hunter - [Monthly Mocktail Subscriptions](https://www.trendhunter.com/trends/raising-the-bar-1.md) - [Mocktail Subscription Boxes](https://www.trendhunter.com/trends/mocktail-club1.md) - [Ready-to-Pour Cocktail Gifts](https://www.trendhunter.com/trends/deko-cocktails-gift-box.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [One-Off Canned Cocktails](https://www.trendhunter.com/trends/bartender-spotlight-cocktails.md) - [AI-Powered Cocktail Subscriptions](https://www.trendhunter.com/trends/barsys-subscription-box.md) - [Zero-Proof Subscription Boxes](https://www.trendhunter.com/trends/raising-the-bar1.md) - [Sustainable Mocktail Boxes](https://www.trendhunter.com/trends/cosnopolitan.md) - [Bulk Artisan Cocktail Products](https://www.trendhunter.com/trends/the-drinks-bureau-cocktails.md)