# Accessible RTD Cocktails The Cocktail Collection by Ketel One is Equipped with On-Bottle QR Codes By Laura McQuarrie | Published 2024-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-cocktail-collection-by-ketel-one References: [finance.yahoo](https://finance.yahoo.com/news/ketel-one-family-made-vodka-121500018.html) & [KetelOne](http://www.KetelOne.com)  The Cocktail Collection by [Ketel One](https://www.trendhunter.com/trends/texture-is-everything) enhances the convenience of enjoying classic cocktails like the Espresso Martini and Cosmopolitan, and the convenience-focused lineup is now enhanced with an [accessible on-bottle QR code](https://www.trendhunter.com/trends/accessible-qr-codes), or AQR. These ready-to-serve cocktails make it easier for products to be identified and information to be provided to consumers with low vision or blindness. These enhanced QR codes can be detected by leading accessibility apps like as [Microsoft](https://www.trendhunter.com/trends/quake-dawn-of-the-machine) Seeing AI, Be My Eyes and Envision. Once a code is scanned, a user's device announces the product category and its physical distance from the user through text-to-speech and enhanced font size. Additionally, the code can detail allergens and provide recipe suggestions. Ketel One Family Made Vodka is the world's first spirits brand to implement AQR on packaging. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 64% | Activity: 62% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Accessible Packaging Solutions:** Enhanced QR codes on product packaging cater to consumers with low vision or blindness, ensuring inclusivity in product identification and information accessibility. - **Convenient Cocktail Innovations:** RTD cocktails with on-bottle QR codes streamline the consumer experience by offering easy access to product details and creative recipe suggestions through user-friendly tech. - **Tech-integrated Spirits:** Spirits brands incorporating advanced digital features such as QR codes provide a modern, tech-savvy approach to traditional alcohol products. ### Industries Being Reshaped - **Alcoholic Beverages:** The implementation of QR-coded packaging by spirits brands modernizes and enhances consumer interactions with products. - **Assistive Technology:** Integrating accessible QR codes with apps like Microsoft Seeing AI presents a significant leap in creating inclusive technology for individuals with visual impairments. - **Accessible Consumer Goods:** Brands that adopt accessibility-focused solutions in product packaging set new standards for inclusive consumer experiences. ## Related on Trend Hunter - [Versatile RTD Cocktails](https://www.trendhunter.com/trends/the-cocktail-collection.md) - [Assistive Alcohol Packaging](https://www.trendhunter.com/trends/assistive-technology1.md) - [Inclusive Shopping Labels](https://www.trendhunter.com/trends/coca-cola-1.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [Bar-Quality Single-Serve Cocktails](https://www.trendhunter.com/trends/cocktails-in-200ml-cans.md) - [Informative Digital Beverage Labels](https://www.trendhunter.com/trends/packaging-initiative-in-singapore.md) - [Iconic Vodka Cocktails](https://www.trendhunter.com/trends/absolut-introduces.md) - [Accessible Tea Product Packaging](https://www.trendhunter.com/trends/twinings-tea-packaging.md) - [RTD Cocktail Glasses](https://www.trendhunter.com/trends/kocktail-glass.md)