# Slithering Male Undies The Cobra Snakes Around a Special Place By Alison Heller | Published 2010-04-09 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/the-cobra References: [theluxuryspot](http://www.theluxuryspot.com/2010/04/08/trouser-snakes-full-of-venom/) & [slickitup](http://slickitup.com/98-the-cobra.html) Right now your eyes are popping out of your head and your jaw is in your lap. As if [venomous snakes](https://www.trendhunter.com/trends/air-jordan-11-low) needed to be more terrifying, Slick it Up has introduced some kind of [thong/hammock hybrid](https://www.trendhunter.com/trends/underaware) dubbed The Cobra. The Cobra is made of [black leather-look spandex](https://www.trendhunter.com/trends/debute-x-stripe-stare). How it goes on or stays on is a bit of a mystery, as is the comfort level. There's a reason people fear snakes. The Cobra is sure to have every woman on the planet screaming and not in a good way. Scare your girlfriend with a pair for only $28.00. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Leather-look Spandex Fashion:** Opportunity for fashion companies to explore products using the leather-look spandex material. - **Hyper-sexualized Men's Underwear:** Opportunity for companies to create provocative men's underwear that push the boundaries of what's acceptable. - **Shock Marketing Tactics:** Opportunity for companies to leverage shock marketing, like Slick it Up, to create buzz and attract attention. ### Industries Being Reshaped - **Fashion:** Fashion companies can utilize the leather-look spandex material to create unique products in the Men's Underwear category. - **Retail:** Retail companies can explore the creation of provocative men's underwear to target specific customer segments. - **Marketing:** Marketing companies can utilize shock tactics, like Slick it Up's product, to create buzz and attract attention to a product or campaign. ## Related on Trend Hunter - [Animalistic Forest Fragrances](https://www.trendhunter.com/trends/king-cobra-by-zoologist.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Glowing Gamer Lifestyle Mouses](https://www.trendhunter.com/trends/razer-cobra.md) - [Snake-Inspired Textural Clogs](https://www.trendhunter.com/trends/tokio-cazador.md) - [Snake-Inspired Pizza Dishes](https://www.trendhunter.com/trends/snake-ring-pizza.md) - [Sculptural 3D-Printed Sneakers](https://www.trendhunter.com/trends/lv-cobra.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [Cobra-Inspired Side Tables](https://www.trendhunter.com/trends/cobra-table.md)