# Stylish Airport Lounges Virgin Atlantic Introduces 'The Clubhouse' for a Multisensory Experience By Debra John | Published 2025-04-01 | World Source: Trend Hunter, https://www.trendhunter.com/trends/the-clubhouse References: [prnewswire](https://www.prnewswire.com/news-releases/calm-before-the-takeoff-virgin-atlantic-debuts-new-clubhouse-at-lax-tailored-to-pre-flight-wellness-302413042.html) & [virginatlantic](https://www.virginatlantic.com/en-CA)  [Virgin Atlantic](https://www.trendhunter.com/trends/the-booth-by-virgin-atlantic) introduces 'The Clubhouse,' an exclusive airport lounge at the Tom Bradley International Terminal, designed for a multisensory, relaxing experience. Inspired by Los Angeles, it features local artwork and sunset-inspired lighting to create a tranquil retreat. Thoughtful day-to-night transitions help align circadian rhythms, ensuring a restful journey on overnight flights to London Heathrow. Guests can unwind in the 'Ruby Room,' a Hollywood-inspired cinema space with wireless Bluetooth headsets, or enjoy VIP exclusivity in 'The Royal Box' with adjustable lighting and a secret menu. Meanwhile, 'The Wing' offers acoustically-sealed work pods, honoring [Virgin Records'](https://www.trendhunter.com/trends/virgin-atlantic-1) legacy. The 'Zen Den,' powered by FORME Studio, "provides guided relaxation sessions across three categories—Mind, Body, and Spirit." To enhance the experience, [Flamingo Estate’s](https://www.trendhunter.com/trends/luggage-connector) 'Garden Essentials' collection offers natural, regeneratively sourced shower and body products, ensuring travelers feel refreshed and rejuvenated before their journey. Image Credit: Virgin Atlantic ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 35% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Multisensory Travel Experiences:** Airport lounges are being transformed into immersive environments with sensory elements that provide passengers with relaxation and well-being. - **Home-like Comfort Zones:** Innovative lounge designs featuring elements like adjustable lighting and secret menus offer personalized comforts reminiscent of home. - **Integrative Wellness Zones:** Lounge spaces are increasingly incorporating wellness-focused activities and products, promoting holistic relaxation for travelers. - **Aesthetically-driven Environments:** The use of local artwork and lighting inspired by natural phenomena highlights a trend towards creating serene, visually appealing travel spaces. ### Industries Being Reshaped - **Air Travel:** The airline industry is leveraging enhanced lounge experiences to add value to their service offerings and differentiate themselves in a competitive market. - **Interior Design:** The incorporation of thematic and regionally inspired design elements in airport lounges presents new opportunities for interior design innovation and collaboration. - **Wellness and Self-care:** The growing emphasis on wellness amenities in airports is opening avenues for the self-care industry to cater to a niche market of travelers seeking holistic well-being. ## Related on Trend Hunter - [Luxuriously Revamped Airport Lounges](https://www.trendhunter.com/trends/chase-sapphire-lounge1.md) - [City-Inspired Airport Lounges](https://www.trendhunter.com/trends/capital-one-lounge-at-jfk.md) - [Garden Lounge Retreats](https://www.trendhunter.com/trends/aspire-westjet-garden.md) - [Member-Exclusive Airport Lounges](https://www.trendhunter.com/trends/chase-sapphire-lounge.md) - [Speakeasy-Inspired Airport Lounges](https://www.trendhunter.com/trends/sidecar-by-the-centurion-lounge.md) - [Missed Flight Lounges](https://www.trendhunter.com/trends/the-cayman-club.md) - [Retailer-Branded Airport Lounges](https://www.trendhunter.com/trends/the-upgrade-lounge.md) - [Airport Lounge Seating](https://www.trendhunter.com/trends/wood-islands.md) - [Luxury Designer Airport Cafes](https://www.trendhunter.com/trends/louis-vuitton-cafe.md)