# Pattern-Matching Lookbooks The Class Fall 2009 Campaign Showcases Hot Autumn Menswear By Marissa Brassfield | Published 2009-11-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-class-fall-2009 References: [thefashionisto](http://thefashionisto.com/blog/2009/11/fall-2009-campaign-dennis-oneil-for-the-class/) & [e-theclass.co.kr](http://www.e-theclass.co.kr/) The Class' Fall 2009 lookbook shows off some of [autumn's hottest menswear fashions](https://www.trendhunter.com/trends/beams-plus-fw25), and it uses an argyle sweater-clad model against an argyle background to kick off the spread. These matchy-matchy sensibilities are continued throughout the lookbook, with [three-piece vested suits](https://www.trendhunter.com/trends/studio-nicholson-fw25) making their presence known. Check out more images of The Class Fall 2009 lookbook above, and keep clicking for more [matching and pattern-loving features](https://www.trendhunter.com/trends/homecoming-styles). **Implications** - "Geek chic" is a desirable aesthetic choice amongst youth consumers. The "geek" represents the marginalized yet hyper-intelligent persona; this character type has become popular as a result of a subversion of the "jock" character type. Brands should consider ways in which they can position themselves as intelligent. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 62% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Pattern-matching Aesthetic:** Brands can explore the trend of using pattern-matching sensibilities in product designs and marketing campaigns. - **Intelligent Branding:** Brands can capitalize on the popularity of the 'geek chic' subculture by positioning themselves as intelligent and offering products that cater to this aesthetic. - **Youth Consumer Preferences:** Brands can pay attention to the preferences of youth consumers in terms of style trends in order to update and tailor their products and marketing strategies accordingly. ### Sectors Adopting This - **Fashion Industry:** Fashion brands can incorporate pattern-matching aesthetics and 'geek chic' designs into their collections to appeal to the youth market's preferences. - **Marketing and Advertising Industry:** Marketers and advertisers can leverage the trend of 'geek chic' by creating campaigns that position their brand and products as intelligent and/or cater to this aesthetic. - **Tech Industry:** The tech industry can explore the 'geek chic' trend by offering stylish and functional products that appeal to youth consumers who value both aesthetics and intelligence in their gadgets. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)