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# Musical Car Horns
The 'CLASICLAXON' Addresses Noise Pollution in the City

By MartinAlor | Published 2015-10-25 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/the-clasiclaxon-in-radiofilarmonia
References: [youtube](https://www.youtube.com/watch?v=3fH3YPbJWZE) & [filarmonia.org](http://www.filarmonia.org/post/clasiclaxon.aspx)

The 'CLASICLAXON' is a very novel idea to combat [noise pollution in the city](https://www.trendhunter.com/trends/nocturne-sound-machine) of Lima. The Radio Philharmonic is the only station in the country dedicated to the promotion of classical music and it launched the CLASICLAXON as a great invention: a speaker that plays [classical music radio](https://www.trendhunter.com/trends/music-deserves-bose) played by vehicles passing daily through the streets of Lima in the form of [horns and alarms](https://www.trendhunter.com/trends/sober-ringtones).

Can you imagine listening to classical music every time you play the horn? It is incredible to hear a melody of classical music to the touch of your horn. Call the attention of passersby and put a positive spin on traffic.

Noise pollution in the city is a problem, but using classical music to fight it, the new CLASICLAXON will attract new listeners to the genre of music that is good to the ears of all Peruvians.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 28% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Musical Car Horns:** Innovative car horn technology plays classical music through vehicle speakers to address noise pollution in urban areas.
- **Classical Music Marketing:** Using classical music as a marketing tool through inventive applications such as car horns and alarms in urban areas.
- **Personalized Car Horns:** The ability to personalize car horns with unique musical selections presents a new disruptive innovation opportunity for the automotive industry.

### Where This Applies

- **Audio Technology:** Innovative audio technology development to incorporate classical music into everyday sounds in urban areas.
- **Marketing and Advertising:** Unique marketing and advertising opportunities through the use of classical music applied to new technologies and disruptively prevalent city environmental concerns.
- **Automotive Industry:** The automotive industry now has an innovative new product to implement and personalize car horns, possibly changing the scope of the product development now and in the future.

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