# Cooling Clarifying Shampoos The Clarifying Shampoo by Chris Mcmillan is Refreshing By Laura McQuarrie | Published 2026-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-clarifying-shampoo References: [byrdie](https://www.byrdie.com/chris-mcmillan-clarifying-shampoo-12031880) & [chrismcmillan](https://www.chrismcmillan.com/products/the-clarifying-shampoo)  Chris McMillan—the celebrity hairstylist behind The Rachel—launched his namesake haircare and styling line last year, and it recently expanded to include The Clarifying Shampoo. A clarifying shampoo has its place alongside a daily formula because it helps gently strip away [product buildup, excess oil and residue](https://www.trendhunter.com/trends/scalp-detox-jelly-cleanser) that everyday shampoo isn't designed to handle, providing a true reset so that one's routine can keep working as effectively as it should. The Clarifying Shampoo supports scalp barrier health and balanced oil production with a formula that includes key ingredients like encapsulated niacinamide and a sulfate-free cleansing agent. A minty, cooling sensation on the scalp signals deep cleansing the way a splash of cold water does, and The Clarifying Shampoo also shares tingly freshness with menthol and peppermint oil, all while stimulating the scalp and boosting blood flow. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 43% | Activity: 64% | Freshness: 84% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Cooling Scalp Care:** Mint-forward cleansing experiences are elevating shampoos into sensory scalp treatments, creating room for products that combine freshness cues with perceived wellness benefits. - **Barrier-safe Clarifying:** Gentle reset formulas that remove buildup without harsh sulfates reflect growing demand for deep cleansing that protects scalp balance and daily hair routines. - **Ingredient-led Haircare:** Encapsulated actives like niacinamide are bringing skincare-style credibility to hair products, opening possibilities for performance claims centered on scalp health and oil regulation. ### Sectors Adopting This - **Haircare:** Premium shampoo lines are expanding beyond basic cleansing into targeted scalp solutions that blend salon authority with functional ingredient innovation. - **Beauty and Personal Care:** Sensory product benefits such as cooling, tingling and refreshing effects are becoming differentiators in crowded personal care categories. - **Wellness:** Scalp stimulation and barrier support are positioning hair cleansing as part of broader self-care routines tied to comfort, balance and restorative rituals. ## Related on Trend Hunter - [Salon-Inspired Keratin Haircare](https://www.trendhunter.com/trends/keratin-set.md) - [Prebiotic Scalp Care Lines](https://www.trendhunter.com/trends/Boots-UK.md) - [Three-In-One Children Cleansers](https://www.trendhunter.com/trends/3in1-shampoo-conditioner-body-wash.md) - [12-In-1 Conditioning Hair Sprays](https://www.trendhunter.com/trends/all-in-leavein-conditioner.md) - [Korean Beauty Retail Expansions](https://www.trendhunter.com/trends/curated-selection.md) - [Longevity-Focused Haircare Collections](https://www.trendhunter.com/trends/better-roots.md) - [Multi-Purpose Kids-Focused Gentle Cleansers](https://www.trendhunter.com/trends/allinone-gentle-cleanser.md) - [Protective Dry Shampoos](https://www.trendhunter.com/trends/scalp-screen-dry-shampoo-spf-45-sunscreen.md) - [Hair Concern-Specific Lines](https://www.trendhunter.com/trends/platinum-care.md)