# Sarcastic Description Car Ads This eBay Post Adds Sarcastic Value to Worthless Junk By Ryan Moore | Published 2013-06-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-chubber References: [wheels](http://www.wheels.ca/feature/benz-for-sale-the-chubbers-negotiable/1/) Viral [eBay](https://www.trendhunter.com/trends/nike-swoosh) car ads are helping users sell faster than ever, and the latest viral ad to blow a storm through the Internet is 'The Chubber.' Needless to say this marketing ankle is taking a bit of a stab at the advertising industry, which constantly uses Photoshopped images of supermodels to sell their products. Wit can go a long way on the Internet. Evidence of this is a couple's old Benz, which has pushed views and bids higher than they’d ever imagined. Carbuzz reports that the [opening bid](https://www.trendhunter.com/trends/id-buzz-virtual-auction) was roughly $1.50, yet with a little imagination, a little sarcasm and a lot of wit, the latest bid raised upwards of $317,000.00. The eBay ad description reads, "Benz for sale - Chubber negotiable." Readers, take this as a lesson when you’re trying to sell something over the net. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Viral Ads:** Using sarcasm and wit in viral ads can help attract attention and increase sales. - **Authentic Marketing:** Consumers are embracing ads that poke fun at traditional advertising and highlight the honesty of the product or service being sold. - **Humorous Online Listings:** Creating humorous and sarcastic descriptions for online listings can generate excitement, increase views, and drive up bids. ### Where This Applies - **Advertising:** The advertising industry can explore new ways to incorporate sarcasm and humor into their campaigns to engage consumers and increase brand awareness. - **Ecommerce:** Online marketplaces, like eBay, can benefit from encouraging sellers to create witty and entertaining listings to attract more buyers and drive up prices. - **Automotive:** Car sellers can utilize sarcastic and humorous ad descriptions to create buzz, generate interest, and potentially increase the selling price of their vehicles. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [GenAI Car Marketplace Ads](https://www.trendhunter.com/trends/carro-surprisingly-short.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Cheesestring Trading Ads](https://www.trendhunter.com/trends/cheesestring-trading-ad.md) - [Logo-Shaped French Fries](https://www.trendhunter.com/trends/nike-swoosh.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md)