# Collaborated Luxury Booze Christian Lacroix and Chivas Launch the Chivas Regal 18YO By Tajah Charles | Published 2010-10-15 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/the-chivas-regal-18yo References: [popsop](http://popsop.com/39371) & [luxuo](http://www.luxuo.com/wines-spirits/chivas-regal-christian-lacroix.html#more-23845) Available in November, the latest installment of the Lacroix and [Chivas](https://www.trendhunter.com/trends/chivas) partnership comes together as the Chivas Regal 18YO. With delicate metallic detail reminiscent of the previous edition, the Chivas 12YO Regal sets a new standard in [premium fine liquor presentation](https://www.trendhunter.com/trends/anish-kapoor2). The Chivas label is embroidered with precision in jacquard. The brocade box itself is a luxury, complete with a mirrored interior and French jacquard. The production of this special edition [Scotch](https://www.trendhunter.com/trends/royal-salute-1) whiskey is limited to 3,000 bottles. Check out the Chivas Regal 18YO in the featured gallery. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 37% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Premium Liquor Presentation:** Exploring innovative ways to enhance the visual appeal and value proposition of premium liquor through artistic and luxurious packaging. - **Collaborative Partnerships:** The rise of collaborative partnerships between luxury brands, such as fashion designers and liquor companies, to create unique and limited-edition products. - **Limited Edition Collectibles:** The increasing demand for limited edition and collectible spirits, which offer exclusivity and a sense of rarity to consumers. ### Industries Being Reshaped - **Liquor Industry:** Opportunities within the liquor industry to differentiate brands and products through collaboration with other luxury sectors and premium packaging. - **Fashion Industry:** Disruptive innovation potential for fashion brands to expand their reach and tap into new markets by collaborating with liquor companies to create exclusive products. - **Collectibles Industry:** The collectibles industry can benefit from the rising demand for limited edition spirits by partnering with liquor brands to create unique and sought-after items. ## Related on Trend Hunter - [Luxury Fashion-Branded Whiskeys](https://www.trendhunter.com/trends/chivas.md) - [Whiskey Elegant Leisurewear](https://www.trendhunter.com/trends/chivas-regal-x-falguni-shane-peacock.md) - [Summer-Ready Collaborative Whisky Kits](https://www.trendhunter.com/trends/chivas-x-goya.md) - [Wine-Inspired Limited-Edition Scotch Whiskies](https://www.trendhunter.com/trends/scotch-whisky.md) - [Collaborative Spirit Drinks](https://www.trendhunter.com/trends/chivas-regal-takumi-reserve.md) - [Crystal-Clear Whiskey Spirits](https://www.trendhunter.com/trends/chivas-regal-crystalgold.md) - [Golden Hour-Inspired Cocktail Kits](https://www.trendhunter.com/trends/golden-hour-cocktail.md) - [Fashion Designer-Approved Luxury Spirits](https://www.trendhunter.com/trends/olivier-rousteing.md) - [Luxuriously Matured Malt Scotches](https://www.trendhunter.com/trends/grand-chteau.md)