# Resurrected Windy City Reads 1st Issue of The Chicagoan is 194 Pages and Brought Back From the 30s By Vivian Lau | Published 2012-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-chicagoan References: [selectism](http://www.selectism.com/2012/07/17/the-chicagoan-a-look-inside/) & [thechicagoanmedia.org](http://www.thechicagoanmedia.org/) The Chicagoan magazine was last seen in the 20s and 30s, competing with the New Yorker as a publication about the city's culture and lifestyle. This year, the first issue of the recently resurrected read runs 194 pages long and is sold not-for-profit. It is headed by Editor-in-Chief J.C. Gabel, who is known for preserving the history of the Windy City. However, the dense journal is not hard to digest as it is filled with [juicy arts, culture and history need-to-knows](https://www.trendhunter.com/trends/off-the-cuff) without the input from [pesky ads](https://www.trendhunter.com/trends/the-daily-core). There is just page after page of an [biannual publication](https://www.trendhunter.com/trends/twentynine-zine) that is as steeped in knowledge and innovation inspiration as the vibrant city is. The inaugural issue features a relationship study between film critics Gene Siskel and Roger Ebert. Look out for this monstrous magazine to blow you away! ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 9% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Print Media Revival:** Resurrecting print media from previous decades is a trend that presents an opportunity for increasing readership and nostalgia-value. - **Not-for-profit Publications:** A rise in not-for-profit publications presents an opportunity for businesses to engage with consumers by showing a commitment to social causes. - **Ad-free Content Consumption:** Ad-free content is a growing trend that provides an opportunity for businesses to revamp their marketing strategies in response to fast-paced digital media. ### Where This Applies - **Print Media:** Print media companies can capitalize on the trend of resurrecting old publications to breathe new life into their existing brands or launching new ones. - **Publishing:** Publishing companies can explore the growth of not-for-profit publications to offer readers an alternative to mass-media content, providing a unique selling point. - **Advertising:** With the rise of ad-free content, advertising agencies can explore new ways to attract and engage consumers such as creating more personalized ads or exploring partnership and influencer marketing strategies. ## Related on Trend Hunter - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Unconventional Foodie Magazines](https://www.trendhunter.com/trends/food-magazine.md) - [Literary Anniversary Clothing Ranges](https://www.trendhunter.com/trends/the-new-yorker-x-j-crew.md) - [Relaunched NSFW Digital Publications](https://www.trendhunter.com/trends/playboy-magazine-1.md) - [City-Celebrating Sausage Pizzas](https://www.trendhunter.com/trends/chicago-love-pizza.md) - [Emerging Technology Publications](https://www.trendhunter.com/trends/emerging-technology-publication.md) - [Entertaining Business News Magazines](https://www.trendhunter.com/trends/business-for-you-magazine.md) - [Regional Wine Culture Publications](https://www.trendhunter.com/trends/abruzzo-wine-culture.md) - [Avant-Garde Coffee Table Books](https://www.trendhunter.com/trends/decentralization-please-save-culture.md)