<!-- canonical: https://www.trendhunter.com/trends/the-cheeky-parisienne-is-back-new-collection-by-lochers -->
<!-- robots: noindex -->

# Cute Profanity as Fashion
The Cheeky Parisienne Is Back

By Elit Alice | Published 2008-04-27 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/the-cheeky-parisienne-is-back-new-collection-by-lochers
References: [elitalice](http://www.elitalice.com/2008/04/22/lochers_new_collection_08/) & [lochers](http://www.lochers.com)

This time last year we were blown away by the cuteness and cheekiness of parisien fashion designer, Nicole Locher. Trend Hunter covered her line of '[Embroidered Profanity](http://www.trendhunter.com/trends/embroidered-profanity-shirt)'. In short, her collection consisted of the cutest little tops, with the naughtiest messages embroidered onto them.

Now she is back with a [new collection](https://www.trendhunter.com/trends/marc-jacobs-charm-collection). The new styles include new [embroidered texts](https://www.trendhunter.com/trends/embroidered-slippers1), such as 'I Aint Your F***ing Sweetheart', 'Little Slut', 'Don't You F***ing Look At Me'. You can also find the most popular pieces of last years collection, like 'Will F*** For Shoes', 'I Love Porn', 'I Hate Children'.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 64% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Why This Trend Is Growing

- **Cute Profanity Fashion:** Opportunities for fashion designers to incorporate cheeky profanity into their designs for a playful and edgy twist.
- **Embroidered Text:** Innovative uses of embroidery to add bold messages and designs to clothing, allowing brands to communicate distinctive personalities and attitudes.
- **Provocative Messaging:** The trend of using provocative messaging in fashion to make a statement and express individuality, creating a bold and memorable brand image.

### Industries Being Reshaped

- **Fashion Design:** Fashion designers can leverage the trend by experimenting with new techniques to incorporate embroidered text and provocative messaging into clothing, allowing brands to stand out and create a more personal connection with consumers.
- **Streetwear:** Streetwear brands can incorporate cute profanity as a key feature in their designs to create edgy and playful clothing that resonates with the youth culture.
- **Luxury Fashion:** Luxury fashion brands can adopt the trend and add a touch of humor and irreverence to their traditional design style, creating a fresh and engaging persona that expands their audience.

## Related on Trend Hunter

- [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md)
- [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md)
- [Sex-Positive Art Collections](https://www.trendhunter.com/trends/carne-bollente-3.md)
- [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md)
- [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)
- [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md)
- [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md)
- [Festive Organic Cotton Intimates](https://www.trendhunter.com/trends/cou-cou-holiday.md)
- [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md)